The OSP Blog
Stuff — and things! — we’ve been thinking about and working on.
Sharing our thoughts on product communication, strategy, and communication in and around technology.
Click the tags to see topic- or format-based collections.
The 10 Ways of Trust
Tracy explores why trust matters and provides ten practical tips to integrate trust elements into your communications.
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The Product of Theseus: Where are you going?
At the NI Developer Conference, Heather McNamee conducts a thought-experiment to create a clear vision of why your product exists, where it’s going, and for what audience.
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Value Mapping: Building understanding, communicating the benefits of what you do
In this keynote address, Jeffrey A. McGuire talks about how to build and use the OSP Value Map.
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Trust: Ten ways to build better connections
In this keynote address, Tracey Evans talks about her passion, trust, and how it can built better business and better communities.
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Better Communications to Bridge the Tech-Business Gap
The “Tech/Business Gap” is what we call the misunderstandings between the people building a technical product and the people who need to sell it.
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Words Matter: Battling Buzzword Bingo with smart (content) strategy and execution
Developers and marketers don’t speak the same language. At T3Con, we present the framework we use to help real-world technology-organisation communicate, connect, and grow.
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Marketing your project to increase adoption and grow community
Through the lens of technical communication, jam and Tracy look at marketing from an open source perspective and consider how you can apply well established techniques to help your project and community thrive.
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"Biz v Devs" - A story of cross-cultural communication
In this keynote address at DrupalCamp Poland, jam talks about how developer teams and business teams don’t always understand each other.
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Focusing on a Market for Joomla! ... but which one(s)?
In this talk, jam explores practical approaches that address the intersection of open source community and delivering business value.
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