The OSP Blog
Stuff — and things! — we’ve been thinking about and working on.
Sharing our thoughts on product communication, strategy, and communication in and around technology.
Click the tags to see topic- or format-based collections.
Empathy in Practice
Empathy is critical to building a strong, productive organization. In this post, we begin exploring empathy and putting it into operational practice.More
Ten Ways to Build Better Communications with Trust
Every piece of communication you produce might be your next customer’s first impression of you and your organization. In this post, I’d like to share ten practical tips to build trust into your communications. If we put actions like these at the core…More
Why Case Studies are Important for your B2B Business
A compelling case study combines facts and experiences into a story. It is a vital, trust-building asset for your company. What do yours say about you?More
Communicate, Connect, Grow, the OSP Origin Story
What we mean when we say we do "Authentic Communication," and how Open Strategy Partners got started.More
OSP Launches Podcast!
"Communicate, Connect, Grow" will help you be a more effective writer and editor, develop clearer strategic thinking, and we might have fun along the way!More
Leadership at the Intersection of Business and Open Source
Tracy Evans leads a panel of experienced leaders discussing how to can take the best of both worlds and run great organizations that make the world better.More
The 10 Ways of Trust
Tracy explores why trust matters and provides ten practical tips to integrate trust elements into your communications.More
The Product of Theseus: Where are you going?
At the NI Developer Conference, Heather McNamee conducts a thought-experiment to create a clear vision of why your product exists, where it’s going, and for what audience.More
Value Mapping: Building understanding, communicating the benefits of what you do
In this keynote address, Jeffrey A. McGuire talks about how to build and use the OSP Value Map.More