Case Study Workshop
Learn how to create trust-building content, telling the stories of your clients’ successes thanks to your work, team, and technology.
Case studies are vital content marketing assets for your technical B2B offering as a digital agency, or B2B product company.
Good case studies combine the facts and experiences of your offerings to tell the stories of your customers’ successes.
Benefits and Takeaways
In this 90-minute online workshop, we will cover understanding the case study format we believe in, planning and creating great (==useful to your business) case studies, and fitting them into your overall content planning.
You’ll get learning materials and templates you can take away and implement for yourself following the event
The workshop will combine presentation and hands-on learning exercises. Our 90-minute outline includes
- what case studies are,
- when to use them,
- the value and benefits of case studies.
- to identify a good story,
- to generate trust with facts and statistics,
- to add authenticity through quotes,
- to implement OSP’s process
- The case study process
- Structure and template
- Find your story
- Writing and review
- Content planning and where case studies fit in.
Who should attend
You are part of a technical organization like a digital agency, SaaS software company, open source project, startup, or similar.
- You are a founder, agency lead, product lead, or have a senior technical role,
- but you also “wear the Marketing hat.”
- You have to get projects delivered, features launched
- AND make sure your target audience finds out about the excellent work your teams are delivering.
- You are a (product) marketer at a technical organization.
- You need to make Marcomms plans
- to attract highly-critical technical audiences (often developers)
- AND convince less-technical budget holders of the benefits of your offerings.
Your workshop will be led by one or more Open Strategy Partners expert team members. When you work with us, you get the power of all our brains (and networks) for the price of one. Open Strategy Partners represents decades of collective experience in the business, technology, and open source sectors — with big doses of media, culture, communication, and community thrown in. From startups to agencies to the enterprise, we’ve been there.
Format: We offer online and in-person workshops for groups of one to … many :-)
Duration: Case study workshops run about 90 minutes, plus minimal preparation.
We’d love to learn about what you do and how we might be able to help!
Open Strategy Partners specializes in strategy and marketing content for tech companies and open source offerings. We have deep roots and experience in the world of digital agencies, content management, hosting, training, and more. We know the landscape, communities, and audiences you need to understand, build, and attract.
Let's talk about your workshop!
“OSP took what we are and what we stand for and put that in words that we can share with others. We didn’t like talking about ourselves. They created a bold, confident way for us to talk about ourselves that didn’t exist before, an identity we can communicate to the outside world.”
"OSP forced us to be super clear and focused. Until that event, we kept repeating arguments that were kind of weak. OSP pushed us to be more precise — they forced us to make bolder statements, be more confident, and position ourselves more clearly. We gave lots of input, OSP provided the methodology and a really structured process from the beginning. It was quicker than I feared it would be. Everything around it was super, super helpful for us, a real eye-opener."