Communication Strategy Workshop
Create a communication strategy that will connect with your audiences, show them the value of what you do, and help you grow.
Are you a technical agency, B2B product company, or open source project looking to enhance your content marketing? Open Strategy Partners has got you covered with our communication strategy workshop! Led by experienced consultants—technologists and communicators—this workshop is designed to help you understand your offerings, your audience, and how to connect them.
Benefits and Takeaways
You leave with everything you need to develop editorial and campaign plans to communicate the value of what you do to the people who should know about it.
This workshop will offer you a structured approach to understanding your situation, your needs and goals, and how communication can help you bridge that gap.
Your Communication Strategy Workshop will cover some or all of the following areas:
- Product and Brand Positioning: Shine in a crowded market.
- Product and Brand Vision: Focus your priorities.
- Audience Personas: Understand and inhabit your audience’s perspective.
- Audience Challenges and Verticals: Build trust with potential customers.
- Buyer and Customer Journeys: Clearer, more targeted communications at every stage.
You may be interested in these additional offerings, which can enhance the results of your workshop:
- The OSP Value Map: Turn product information into content assets faster.
- Trust Signals Audit: See yourself how others see you.
Who should attend
You are part of a technical organization like a digital agency, SaaS software company, open source project, startup, or similar.
- You are a founder, agency lead, product lead, or have a senior technical role,
- but you also “wear the Marketing hat.”
- You have to get projects delivered, features launched
- AND make sure your target audience finds out about the excellent work your teams are delivering.
- You are a (product) marketer at a technical organization.
- You need to make Marcomms plans
- to attract highly-critical technical audiences (often developers)
- AND convince less-technical budget holders of the benefits of your offerings.
Spending time with OSP’s team of expert technologists and professional communicators will help you gain perspective on your business, insights into how to improve it, and give you the tools you need to go tell the world!
The results of your workshop help build the strategic base and the staying power you need to succeed with marketing content (and content marketing!) in the tech industry.
Unlike other communication training programs, Open Strategy Partners specializes in strategy and marketing content for tech companies and open source offerings. We have deep roots and experience in the world of digital agencies, content management, hosting, training, and more. We know the landscape, communities, and audiences you need to understand, build, and attract.
Workshop preparation, takeaways
To prepare, together with you and your team, we assess the state of your marketing. Based on your strengths and where we could help you find clarity, we select from the five focus areas above and design a workshop tailored to your needs.
After the workshop, you will receive a complete set of reports, notes, conclusions, recommendations, and other materials that you can use to support your overall business strategy and execution and develop strategic content and communications plans.
Your workshop will be led by one or more Open Strategy Partners expert team members. When you work with us, you get the power of all our brains (and networks) for the price of one. Open Strategy Partners represents decades of collective experience in the business, technology, and open source sectors — with big doses of media, culture, communication, and community thrown in. From startups to agencies to the enterprise, we’ve been there.
Format: We offer online and in-person workshops for groups of one to … many :-)
Duration: Workshops generally take between two and eight hours to complete, depending on your needs.
We’d love to learn about what you do and how we might be able to help!
Let's talk about your workshop!
“OSP took what we are and what we stand for and put that in words that we can share with others. We didn’t like talking about ourselves. They created a bold, confident way for us to talk about ourselves that didn’t exist before, an identity we can communicate to the outside world.”
"OSP forced us to be super clear and focused. Until that event, we kept repeating arguments that were kind of weak. OSP pushed us to be more precise — they forced us to make bolder statements, be more confident, and position ourselves more clearly. We gave lots of input, OSP provided the methodology and a really structured process from the beginning. It was quicker than I feared it would be. Everything around it was super, super helpful for us, a real eye-opener."