Authentic Communication
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Navigating the synergy: A guide to DevRel and developer marketing in the tech ecosystem
By understanding and effectively implementing complimentary DevRel and developer marketing programs, your company can better create authentic relationships, provide valuable support, and foster product adoption within developer communities.
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Mastering B2D Marketing: Key Strategies for Engaging Developers
Explore the nuanced strategies for effective B2D marketing, catering to developers as key decision-makers. Discover authentic communication, technical truth, metrics, and future trends for engaging this distinct audience.
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The B2B Writer-Editor Relationship: A Guide to Productive Feedback Exchanges
Improve your B2B copywriting by fostering a productive writer-editor relationship. This guide covers tips for gracefully receiving feedback, mindfully actioning suggestions, and engaging in respectful dialogue to elevate B2B content through the…
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Empower Your Message: B2B Copywriting Crafted with Clarity and Purpose
Learn how to craft compelling B2B marketing copy that resonates with technical audiences, using our examples and tips.
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The Essential Guide: Best Practices in Marketing to Software Developers
Effective marketing to software developers can be challenging—they are particularly resistant to promotional content. Understanding their mindset will help you craft effective marketing strategies if you want to reach and influence a technical…
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Felicity Brand at Write the Docs Australia 2023
OSPea, Felicity Brand, hosted a discussion panel about the current state of technical communication at the Write the Docs Australia 2023 conference. The discussion ranged from how to prove the value of documentation and better integrate it into…
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The Risks of Over-Reliance on AI in B2B Content Creation
AI is now a great tool in B2B marketing, but the human touch is as crucial as ever. Content made with humans at the helm remains, for now, markedly superior to synthetically produced content in 2024.
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Empathy, Clarity, and Trust: The Cornerstones of a Successful Communication and Content Strategy
Discover how trust-centred strategies can enhance your digital communication efforts. Unlock the secrets to building credibility, fostering relationships, and nurturing customer loyalty.
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GRAM, the OSP editorial code. Podcast 14
How we create credible communication through one of OSP's favorite Editing Codes: GRAM
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