The OSP Blog
Stuff — and things! — we’ve been thinking about and working on.
Sharing our thoughts on product communication, strategy, and communication in and around technology.
Click the tags to see topic- or format-based collections.
WHOM, the OSP editorial code. Podcast Ep 09
On the podcast, we discuss how we use the code WHOM to empower your reader.
MoreSPOCK, the OSP editorial code. Podcast Ep 08
On the podcast, we discuss how we use the code SPOCK to help everyone’s writing live long and prosper.
MoreACRO, the OSP editorial code. Podcast Ep 07
Learn how acronyms in your B2B writing help build your authority and stay concise. Readers learn more, faster.
MoreA Communication Playbook to Grow Your Agency DrupalCon Prague 2022
An actionable, straightforward model for selling better by building trust with your prospects before they ever meet you.
MoreWriting Appreciation: Unpack the SPAC
Explaining financial technology to a dual audience of uninformed and in-the-know readers is hard. In this Writing Appreciation Corner, we see it done well.
MoreWhat is product communication?
OSP helps companies craft value-messages about your product, technology, and solutions.
MoreWriting Appreciation: Respectful Skepticism
Expressing doubt or skepticism about a new technology without putting anyone down is a difficult tightrope to walk.
MoreThe OSP Content Brief
Learn how Content Briefs help you be clear about your purpose and narrative before you start writing, and download our free PDF template to try it yourself!
MoreHow we decide when a blog post is “done”
There is no such thing as a ‘perfect’ draft—so how do you know when you’re done? OSP uses a pre-publishing checklist to answer that question.
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