Writing & Editing
The Risks of Over-Reliance on AI in B2B Content Creation
AI is now a great tool in B2B marketing, but the human touch is as crucial as ever. Content made with humans at the helm remains, for now, markedly superior to synthetically produced content in 2024.
MoreBuild a Product Adoption Strategy on Technical Truth
Creating a groundbreaking technology or feature is only the beginning. Product owners, founders, and builders often overlook the equal challenge of clearly communicating its value.
MoreTeam Success: Flow and Productivity
Consistent productivity is essential for so many of us. A flow state helps. Here are some tips that work for us when we need that flow to happen.
MoreWHOM, the OSP editorial code. Podcast Ep 09
In this quick podcast, we discuss how we use the Editing Code WHOM to create clear, trustworthy, and targeted communication that empowers your reader.
MoreSPOCK, the OSP editorial code. Podcast Ep 08
In this quick podcast, we discuss how we use the Editing Code SPOCK to deliver clarity, maintain the reader’s trust, and help everyone’s communication live long and prosper as writers, editors, and readers.
MoreACRO, the OSP editorial code. Podcast Ep 07
In this quick podcast, learn how acronyms help build your authority and stay concise, helping your readers learn more, faster. Why and how to use acronyms in your communications from the perspectives of the writer, the editor, and the reader.
MoreWriting Appreciation: Unpack the SPAC
Explaining financial technology to a dual audience of uninformed and in-the-know readers is hard. In this Writing Appreciation Corner, we see it done well.
MoreWhat is product communication?
OSP helps companies craft product communications—micro-messages about your product, technology, and solutions.
MoreWriting Appreciation: Respectful Skepticism
Expressing doubt or skepticism about a new technology without putting anyone down is a difficult tightrope to walk.
More