Writing & Editing
Writing a Positioning Statement: 10 Compelling Examples
A step-by-step process for using the OSP value map to write a brand positioning statement, with examples and a list of common mistakes.
MoreThe B2B Writer-Editor Relationship: A Guide to Productive Feedback Exchanges
Improve your B2B copywriting with a healthy writer-editor relationship: gracefully receive feedback, mindfully action suggestions, engage in respectful dialogue. We show you how!
MoreEmpower Your Message: B2B Copywriting Crafted with Clarity and Purpose
Learn how to craft compelling B2B marketing copy that resonates with technical audiences, using our examples and tips.
MoreThe Risks of Over-Reliance on AI in B2B Content Creation
Explore the impact of LLMs in B2B content, and see our approach using AI to complement human ingenuity.
MoreBuild a Product Adoption Strategy on Technical Truth
OSP's Value Map and Product Communications Framework creates clear, fact-based messaging to foster trust and empathy.
MoreTeam Success: Flow and Productivity
Consistent productivity is essential for so many of us. A flow state helps. Here are some tips that work for us when we need that flow to happen.
MoreWHOM, the OSP editorial code. Podcast Ep 09
On the podcast, we discuss how we use the code WHOM to empower your reader.
MoreSPOCK, the OSP editorial code. Podcast Ep 08
On the podcast, we discuss how we use the code SPOCK to help everyone’s writing live long and prosper.
MoreACRO, the OSP editorial code. Podcast Ep 07
Learn how acronyms in your B2B writing help build your authority and stay concise. Readers learn more, faster.
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