Open Strategy Writing & Editing 11.07.2023

Build a Product Adoption Strategy on Technical Truth

Creating a groundbreaking technology or feature is only the beginning. Product owners, founders, and builders often overlook the equal challenge of clearly communicating its value.

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Authentic Communication Open Strategy 07.07.2021

How to Write a B2B Case Study That Wins You Business and Influences Buyers

B2B case studies are the most effective sales and marketing assets to win new business opportunities. Learn how to use them to convince and convert customers.

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Open Strategy Tools & Templates Events & Talks 14.03.2020

Value Mapping: Building understanding, communicating the benefits of what you do

In this keynote address, Jeffrey A. McGuire talks about how to build and use the OSP Value Map.

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Open Strategy DevRel Events & Talks 09.06.2018

"Biz v Devs" - A story of cross-cultural communication

In this keynote address at DrupalCamp Poland, jam talks about how developer teams and business teams don’t always understand each other.

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Events & Talks Open Strategy 11.05.2018

Focusing on a Market for Joomla! ... but which one(s)?

In this talk, jam explores practical approaches that address the intersection of open source community and delivering business value.

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