How to Write a B2B Case Study That Wins You Business and Influences Buyers
B2B case studies are the most effective sales and marketing assets to win new business opportunities. Learn how to use them to convince and convert customers.More
Value Mapping: Building understanding, communicating the benefits of what you do
In this keynote address, Jeffrey A. McGuire talks about how to build and use the OSP Value Map.More
"Biz v Devs" - A story of cross-cultural communication
In this keynote address at DrupalCamp Poland, jam talks about how developer teams and business teams don't always understand each other.More
Focusing on a Market for Joomla! ... but which one(s)?
In this talk, jam explores practical approaches that address the intersection of open source community and delivering business value.More