The OSP Blog

Stuff — and things! — we’ve been thinking about and working on.

Sharing our thoughts on product communication, strategy, and communication in and around technology.

Click the tags to see topic- or format-based collections.

Podcasts 08.06.2021

OSP Launches Podcast!

"Communicate, Connect, Grow" will help you be a more effective writer and editor, develop clearer strategic thinking, and we might have fun along the way!

Events & Talks 14.04.2021

Leadership at the Intersection of Business and Open Source

Tracy Evans leads a panel of experienced leaders discussing how to can take the best of both worlds and run great organizations that make the world better.

One person helping another climb up a large rock
Events & Talks 12.02.2021

The 10 Ways of Trust

Tracy explores why trust matters and provides ten practical tips to integrate trust elements into your communications.

Events & Talks 08.10.2020

The Product of Theseus: Where are you going?

At the NI Developer Conference, Heather McNamee conducts a thought-experiment to create a clear vision of why your product exists, where it’s going, and for what audience.

Open Strategy Tools & Templates Events & Talks 14.03.2020

Value Mapping: Building understanding, communicating the benefits of what you do

In this keynote address, Jeffrey A. McGuire talks about how to build and use the OSP Value Map.

Hot air balloons over a desert landscape in a clear blue sky
Events & Talks Authentic Communication 14.03.2020

Trust: Ten ways to build better connections

In this keynote address, Tracey Evans talks about her passion, trust, and how it can built better business and better communities.

Authentic Communication Events & Talks 20.03.2019

Better Communications to Bridge the Tech-Business Gap

The “Tech/Business Gap” is what we call the misunderstandings between the people building a technical product and the people who need to sell it.

Three OSP BS Bingo Cards on a table
Authentic Communication Events & Talks 31.10.2018

Words Matter: Battling Buzzword Bingo with smart (content) strategy and execution

Developers and marketers don’t speak the same language. At T3Con, we present the framework we use to help real-world technology-organisation communicate, connect, and grow.

DevRel Events & Talks 14.06.2018

Marketing your project to increase adoption and grow community

Through the lens of technical communication, jam and Tracy look at marketing from an open source perspective and consider how you can apply well established techniques to help your project and community thrive.