The OSP Blog
Stuff — and things! — we’ve been thinking about and working on.
Sharing our thoughts on product communication, strategy, and communication in and around technology.
Click the tags to see topic- or format-based collections.
OSP Launches Podcast!
"Communicate, Connect, Grow" will help you be a more effective writer and editor, develop clearer strategic thinking, and we might have fun along the way!More
Leadership at the Intersection of Business and Open Source
Tracy Evans leads a panel of experienced leaders discussing how to can take the best of both worlds and run great organizations that make the world better.More
The 10 Ways of Trust
Tracy explores why trust matters and provides ten practical tips to integrate trust elements into your communications.More
The Product of Theseus: Where are you going?
At the NI Developer Conference, Heather McNamee conducts a thought-experiment to create a clear vision of why your product exists, where it’s going, and for what audience.More
Value Mapping: Building understanding, communicating the benefits of what you do
In this keynote address, Jeffrey A. McGuire talks about how to build and use the OSP Value Map.More
Trust: Ten ways to build better connections
In this keynote address, Tracey Evans talks about her passion, trust, and how it can built better business and better communities.More
Better Communications to Bridge the Tech-Business Gap
The “Tech/Business Gap” is what we call the misunderstandings between the people building a technical product and the people who need to sell it.More
Words Matter: Battling Buzzword Bingo with smart (content) strategy and execution
Developers and marketers don’t speak the same language. At T3Con, we present the framework we use to help real-world technology-organisation communicate, connect, and grow.More
Marketing your project to increase adoption and grow community
Through the lens of technical communication, jam and Tracy look at marketing from an open source perspective and consider how you can apply well established techniques to help your project and community thrive.More