The OSP Blog
Stuff — and things! — we’ve been thinking about and working on.
Sharing our thoughts on product communication, strategy, and communication in and around technology.
Click the tags to see topic- or format-based collections.
Navigating the synergy: A guide to DevRel and developer marketing in the tech ecosystem
By understanding and effectively implementing complimentary DevRel and developer marketing programs, your company can better create authentic relationships, provide valuable support, and foster product adoption within developer communities.
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Everything Open 2024 Conference Wrap-Up
Our report from Everything Open 2024 on how FOSS is shaping society and tech.
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Boost Your Sales with our Ultimate Guide to Product Data Sheets
Everyone is asking us: “OSP, what is your secret for compelling Product Data Sheets (PDS)?!” Ask no more! Learn how to create clear, engaging PDSs using our Value Map methodology in this handy guide.
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Mastering B2D Marketing: Key Strategies for Engaging Developers
Explore the nuanced strategies for effective B2D marketing, catering to developers as key decision-makers. Discover authentic communication, technical truth, metrics, and future trends for engaging this distinct audience.
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The B2B Writer-Editor Relationship: A Guide to Productive Feedback Exchanges
Improve your B2B copywriting by fostering a productive writer-editor relationship. This guide covers tips for gracefully receiving feedback, mindfully actioning suggestions, and engaging in respectful dialogue to elevate B2B content through the…
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Empower Your Message: B2B Copywriting Crafted with Clarity and Purpose
Learn how to craft compelling B2B marketing copy that resonates with technical audiences, using our examples and tips.
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The Essential Guide: Best Practices in Marketing to Software Developers
Effective marketing to software developers can be challenging—they are particularly resistant to promotional content. Understanding their mindset will help you craft effective marketing strategies if you want to reach and influence a technical…
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Felicity Brand at Write the Docs Australia 2023
OSPea, Felicity Brand, hosted a discussion panel about the current state of technical communication at the Write the Docs Australia 2023 conference. The discussion ranged from how to prove the value of documentation and better integrate it into…
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The Risks of Over-Reliance on AI in B2B Content Creation
AI is now a great tool in B2B marketing, but the human touch is as crucial as ever. Content made with humans at the helm remains, for now, markedly superior to synthetically produced content in 2024.
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