The OSP Blog

Stuff — and things! — we’ve been thinking about and working on.

Sharing our thoughts on product communication, strategy, and communication in and around technology.

Click the tags to see topic- or format-based collections.

Authentic Communication DevRel 21.05.2024

Mastering B2D Marketing: Key Strategies for Engaging Developers

Explore the nuanced strategies for effective B2D marketing, catering to developers as key decision-makers. Discover authentic communication, technical truth, metrics, and future trends for engaging this distinct audience.

Writing & Editing Authentic Communication 08.05.2024

The Writer-Editor Relationship: A Guide to Productive Feedback Exchanges

Improve your writing and editing skills by fostering a productive writer-editor relationship. This guide covers tips for receiving feedback gracefully, actioning suggestions mindfully, and engaging in a respectful dialogue to elevate written work…

Authentic Communication Writing & Editing 23.04.2024

Empower Your Message: B2B Copywriting Crafted with Clarity and Purpose

Learn how to craft compelling B2B marketing copy that resonates with technical audiences, using our examples and tips.

Authentic Communication DevRel 05.03.2024

The Essential Guide: Best Practices in Marketing to Software Developers

Effective marketing to software developers can be challenging—they are particularly resistant to promotional content. Understanding their mindset will help you craft effective marketing strategies if you want to reach and influence a technical…

Authentic Communication Events & Talks 29.02.2024

Felicity Brand at Write the Docs Australia 2023

OSPea, Felicity Brand, hosted a discussion panel about the current state of technical communication at the Write the Docs Australia 2023 conference. The discussion ranged from how to prove the value of documentation and better integrate it into…

A fluffy dog wearing aviator goggles and a leather jacket
Writing & Editing Authentic Communication 06.02.2024

The Risks of Over-Reliance on AI in B2B Content Creation

AI is now a great tool in B2B marketing, but the human touch is as crucial as ever. Content made with humans at the helm remains, for now, markedly superior to synthetically produced content in 2024.

Events & Talks Authentic Communication 31.10.2023

Empathy, Clarity, and Trust: The Cornerstones of a Successful Communication and Content Strategy

Discover how trust-centred strategies can enhance your digital communication efforts. Unlock the secrets to building credibility, fostering relationships, and nurturing customer loyalty.

Open Strategy Writing & Editing 11.07.2023

Build a Product Adoption Strategy on Technical Truth

Creating a groundbreaking technology or feature is only the beginning. Product owners, founders, and builders often overlook the equal challenge of clearly communicating its value.

Writing & Editing 08.05.2023

Team Success: Flow and Productivity

Consistent productivity is essential for so many of us. A flow state helps. Here are some tips that work for us when we need that flow to happen.