The OSP Blog

Stuff — and things! — we’ve been thinking about and working on.

Sharing our thoughts on product communication, strategy, and communication in and around technology.

Click the tags to see topic- or format-based collections.

Open Strategy 03.05.2025

Value Proposition vs. Positioning Statement

Discover how aligning value propositions and positioning with OSP’s Value Mapping sharpens B2B messaging and strengthens internal and external alignment.

A row of old, beloved toy boats in need of tender loving care

Open Strategy 28.04.2025

Website rebuilding alternatives: Optimize without a complete redesign

Explore proven alternatives to website rebuilding. Learn how to improve conversions, align teams, and boost performance without a costly redesign.

Man with glasses and mustache pointing. Text in image: "The art of the (winning) agency pitch. Mastering structure, strategy, and storytelling."

Open Strategy 14.04.2025

Agency pitch frameworks: Win more clients with OSP strategies

Discover three proven agency pitch frameworks that transform conversations into clients. Learn OSP's Value Case, Value Map, and Silent Pitch techniques.

Image of rotary dial telephones, a sketchbook with a sketch of a maze, and the text, "Effective product communication for open source projects"

Open Strategy Authentic Communication 09.04.2025

How to improve communication for open source projects

Learn how to craft clear, compelling messaging for your open source project. Boost adoption, engage contributors, and build a thriving community with our proven framework.

Events & Talks 01.04.2025

AI, government, and open source for social good: Thoughts and insights from T3CON24

Our recap of the key topics from T3CON24, from building vibrant open source communities to the benefits and challenges of AI applications.

Events & Talks 01.04.2025

Humanizing Tech: Key Takeaways from DrupalSouth Melbourne 2025

Read flicstar’s reflections on DrupalSouth Melbourne 2025, where technology, empathy, and content strategy intersect. Explore how digital experiences can connect, clarify, and build trust—ensuring technology serves humanity, not the other way around.

Writing & Editing Authentic Communication 26.02.2025

Writing a Positioning Statement: 10 Compelling Examples

A step-by-step process for using the OSP value map to write a brand positioning statement, with examples and a list of common mistakes.

Events & Talks Open Strategy 19.02.2025

Everything Open 2025: Open Technologies and the Future of Data

Our report from Everything Open 2025, examining critical challenges in data scarcity, digital commons, and the evolving landscape of open technologies.

A pair of comic-style hands holding a cell phone. In the background, sci-fi style displays glowing. On the phone screen is the text, "The future of marketing operations isn't about flashy new interfaces; it's about making your existing, familiar tools work seamlessly together through text-based environments you already use." Pink header text: "Agentic AI and MCP: How autonomous AI assistants will transform marketing workflows"

AI MarTech 22.01.2025

Agentic AI workflows: Mastering LLM interaction with MCP for marketing teams

Learn the art of interacting with Large Language Models (LLMs) and Agentic AI. Discover how marketing teams can develop the skills needed to effectively guide, oversee, and maximize the potential of autonomous AI agents in their daily operations.