The OSP Value Map
Connect Engineering to Sales and Marketing. Turn your product information into consistent sales, content, & strategic assets faster with the OSP Value Map product communications framework.
What is a Value Map?
The OSP Value Map is a living library and canonical inventory of accurate, up-to-date product information stored as interconnected entities such as features, benefits, challenges, and personas.
Every aspect of your product becomes structured data distilled into reusable logical-functional groups, product positioning, and all your communications.
Search, sort, and study your product for content ideation, production, and strategic insights through the lenses of its features, the challenges it addresses, the benefits it delivers, and the needs of your target personas.
Sales & Marketing Enablement
We convert your product expertise into product marketing and sales enablement with our expert framework and services for collecting, organizing, and maintaining your product information.
Why does Value Mapping matter?
Strategic communication begins with a granular understanding of what your product does and the value it delivers. A Value Map is a single source of truth that encapsulates the full potential of your product — helping stakeholders produce strategic and accurate content; aligning your communications with your vision, strategy, and technical truth.
How we can help you
Tracking and updating everything there is to know about your product can get messy, fast. Open Strategy Partners collaborates with you to document your value proposition at every level of detail, from individual features to whole platforms. We bring years of experience communicating about complex technologies to transform your detailed knowledge into clear, consistent messaging for your audiences.
From the beginning, OSP was very strict on process. I felt very good about the Value Map. Everything around it was super, super helpful for us, a real eye-opener.
We gave lots of input, OSP provided the methodology and a really structured process. It was quicker than I feared it would be.
This was the first time we were able to take our complex information and summarize, analyze, and generate a communication vision from it — and all in 8 hours! It felt very homogenous, very natural from the beginning.
Expand your marketing and communications bandwidth. Are you strapped for time? Need more capacity? We’re your second (3rd, 4th … 10th) pair of expert hands! Hire an established team for about the cost of a head-count (or less!).
Get sales enablement and product marketing help fast. With minimal onboarding time, you’ll benefit from our combined years of tech industry and agency experience.
Get the most out of your technical teams without asking for too much of their time. We convert your product expertise into product marketing and sales enablement.
Turn your product information into consistent sales, content, and strategic assets faster with our structured product marketing and sales enablement approach.
About Open Strategy Partners
We founded OSP to bridge the communications gap between the business and technical sides of the house. Our approach to communication was born in Jeffrey A. McGuire’s nearly 20 years of communication work, hundreds of presentations and interviews in and around open source, content management, agencies, and startups. Our strategic practices grew from Tracy Evan’s three business degrees and real-world experience from digital startups to managing international teams and logistics.
We connect engineering to marketing to align your communications with your vision, strategy, and technical truth.
We help technical product companies and specialized agencies:
- Communicate the business value of your complex solutions.
- Foster advocacy and adoption among technical audiences.
- Grow sales and conversions to your target audiences.
Communicate the value of what you do, connect you with the people you need to know about it, and grow:
- Communication strategy development
- Campaign and editorial planning
- Creation of expert-level content
- Enablement: Learn how to create more and better content in-house