Your tech is complex.
Your message shouldn’t be.
OSP: A B2B content marketing agency
for tech product and service companies
Actionable strategic insights
Combine your product vision, strategy and business goals with your technical truth using our strategic framework.Let’s put it all together! →
Editorial & campaign planning
Find that perfect sweet spot where your target audience, product benefits, and your goals meet, across any channel.Let’s make plans! →
Expert content production
Get compelling, consistent, accurate content aligned with your vision, strategy, and technical truth — at a fraction of the time investment.Let’s do this! →
We align your marketing content
with your vision, strategy, and technical truth
to connect engineering with marketing and sales.
We see a few common patterns in high-value tech organizations
—technical agencies, technical product companies, and open source projects—
and we help you overcome them.
“I know we should be doing content, but I don’t have time.”
We expand your marketing and communications bandwidth. Are you strapped for time? Need more capacity? With OSP, you get consistent, high-quality content for a fraction of the time you or your expert teams would need to do it on your own.
Time-to-value v Cost
“Finding and training someone takes too long and cost too much.”
Zero to first content faster than you can hire and train. We are rapid-onboarding experts. You get the benefits of our methodologies and years of industry experience fast in the form of insights, planning, and content—fast. Sales Enablement and Product Marketing help ASAP.
Priority and Utilization
“I need a whole MarComms team, but what about cost and utilization?”
We mix and match the team you need when you need it. OSP can meet your needs across many functions — strategy, planning, content authoring and editing, media, and more. Multiple, expert brains, skill sets, and experiences for the price of a headcount … or two :-) ... optimizing utilization rates and your budget.
What do I say?
“How can we all tell the same stories using the same set of facts?”
High-quality, consistent, relevant assets in your voice. We help you de-silo your technical product and service information, find your brand’s voice and tone, then produce the strategic, sales, and marketing materials you need. Our structured product marketing and sales enablement approach will help you keep on track to meet your goals.
Testimonials: "How OSP helps me."
"Saves me Time"
I still remember one of the greatest things about working with OSP while I was a client ... I could reduce my time investment to produce quality content by 90% ... from ~10-15 hours to a 1-hour interview and 30 minutes of edits.
"Gives us a voice"
OSP took what we are and what we stand for and put that in words that we can share with others. We didn’t like talking about ourselves. They created a bold, confident way for us to talk about ourselves that didn’t exist before, an identity we can communicate to the outside world.
"Perspective, strategy, quality comms"
OSP improved nearly every aspect of our communication. From the website, content structure, documentation, and our social media presence, Sulu's communications are now the same high quality that we aim for developing our product. OSP is our outsourced Comms Department, giving us perspective and a more strategic approach to communication that we can't do in-house.
"DRIVES RESULTS AND RECOGNITION"
We could afford a dedicated internal marketer, but we opted for a tighter relationship with OSP because the money is better invested due to the whole organizational power. With OSP, the whole process of recognizing us as a product company started. Until then, we were a bunch of developers who were doing something that might be cool.
Recent posts from our blog
Empathy, Clarity, and Trust: The Cornerstones of a Successful Communication and Content Strategy
Discover how trust-centred strategies can enhance your digital communication efforts. Unlock the secrets to building credibility, fostering relationships, and nurturing customer loyalty.More
Build a Product Adoption Strategy on Technical Truth
Creating a groundbreaking technology or feature is only the beginning. Product owners, founders, and builders often overlook the equal challenge of clearly communicating its value.More
Drop us a line and we'll get in touch to schedule some time to talk.