The OSP Blog
Stuff — and things! — we’ve been thinking about and working on.
Sharing our thoughts on product communication, strategy, and communication in and around technology.
Click the tags to see topic- or format-based collections.
WHOM, the OSP editorial code. Podcast Ep 09
In this quick podcast, we discuss how we use the Editing Code WHOM to create clear, trustworthy, and targeted communication that empowers your reader.
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SPOCK, the OSP editorial code. Podcast Ep 08
In this quick podcast, we discuss how we use the Editing Code SPOCK to deliver clarity, maintain the reader’s trust, and help everyone’s communication live long and prosper as writers, editors, and readers.
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ACRO, the OSP editorial code. Podcast Ep 07
In this quick podcast, learn how acronyms help build your authority and stay concise, helping your readers learn more, faster. Why and how to use acronyms in your communications from the perspectives of the writer, the editor, and the reader.
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A Communication Playbook to Grow Your Agency DrupalCon Prague 2022
An actionable, straightforward model for selling better by building trust with your prospects before they ever meet you.
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Writing Appreciation: Unpack the SPAC
Explaining financial technology to a dual audience of uninformed and in-the-know readers is hard. In this Writing Appreciation Corner, we see it done well.
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What is product communication?
OSP helps companies craft product communications—micro-messages about your product, technology, and solutions.
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Writing Appreciation: Respectful Skepticism
Expressing doubt or skepticism about a new technology without putting anyone down is a difficult tightrope to walk.
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The OSP Content Brief
Learn how Content Briefs help you be clear about your purpose and narrative before you start writing, and download our free PDF template to try it yourself!
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How we decide when a blog post is “done”
There is no such thing as a ‘perfect’ draft—so how do you know when you’re done? OSP uses a pre-publishing checklist to answer that question.
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