The OSP Blog
Stuff — and things! — we’ve been thinking about and working on.
Sharing our thoughts on product communication, strategy, and communication in and around technology.
Click the tags to see topic- or format-based collections.
Empower Your Message: B2B Copywriting Crafted with Clarity and Purpose
Learn how to craft compelling B2B marketing copy that resonates with technical audiences, using our examples and tips.
MoreThe Essential Guide: Best Practices in Marketing to Software Developers
Effective marketing to software developers can be challenging—they are particularly resistant to promotional content. Understanding their mindset will help you craft effective marketing strategies if you want to reach and influence a technical…
MoreFelicity Brand at Write the Docs Australia 2023
OSPea, Felicity Brand, hosted a discussion panel about the current state of technical communication at the Write the Docs Australia 2023 conference. The discussion ranged from how to prove the value of documentation and better integrate it into…
MoreThe Risks of Over-Reliance on AI in B2B Content Creation
AI is now a great tool in B2B marketing, but the human touch is as crucial as ever. Content made with humans at the helm remains, for now, markedly superior to synthetically produced content in 2024.
MoreEmpathy, Clarity, and Trust: The Cornerstones of a Successful Communication and Content Strategy
Discover how trust-centred strategies can enhance your digital communication efforts. Unlock the secrets to building credibility, fostering relationships, and nurturing customer loyalty.
MoreBuild a Product Adoption Strategy on Technical Truth
Creating a groundbreaking technology or feature is only the beginning. Product owners, founders, and builders often overlook the equal challenge of clearly communicating its value.
MoreTeam Success: Flow and Productivity
Consistent productivity is essential for so many of us. A flow state helps. Here are some tips that work for us when we need that flow to happen.
MoreGRAM, the OSP editorial code. Podcast 14
How we create credible communication through one of OSP's favorite Editing Codes: GRAM
MoreANTE, the OSP editorial code. Podcast 10
In this quick podcast, we discuss being clear about what you’re referring to in your writing with the editing code ANTE. There can be long rhetorical distances between whatever we’re talking about and the next “this, “that,” or “they” referring to it…
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