Posts by Jeffrey A. McGuire
Jeffrey A. "jam" McGuire, Partner at Open Strategy Partners, helps organizations communicate and grow at the intersection of open source software, business, and culture. He connects the value and people behind the technologies to the people who need to know about them through inspiring conversations, keynotes, podcasts, and more. His approach to technology marketing—sharing the human context of complex technology solutions, and celebrating the expertise and success of their creators—has left its mark in business and open source communities over the last 15+ years. Open Strategy Partners helps you communicate the value of what you do to connect you with the people who need to know about it, and help you grow.
A Communication Playbook to Grow Your Agency DrupalCon Prague 2022
An actionable, straightforward model for selling better by building trust with your prospects before they ever meet you.
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How we decide when a blog post is “done”
There is no such thing as a ‘perfect’ draft—so how do you know when you’re done? OSP uses a pre-publishing checklist to answer that question.
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It Takes a Village: Creating the TYPO3 Guidebook
Channeling community knowledge and experience into an open source technology book was a privilege and a lot of hard work. We think the result was worth it. Yes, we’d probably do it again :-)
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Five Tips For Writing a Stellar Case Study
They may seem straightforward, but there’s an art to creating a compelling case study. Here, OSP shares our best practices for writing high-impact case studies.
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PAX, the OSP editorial code. Podcast 06
How we create peaceful, clear, and colorful communication through one of OSP’s favorite Editing Codes: PAX.
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FRONT, the OSP editorial code. Podcast 05
How we create clear, credible, and attention-grabbing communication through one of OSP’s favorite Editing Codes: FRONT.
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REPET, the OSP editorial code. Podcast 04
Repetition can lose the reader’s attention and trust. Try to avoid careless repetition. Keep things interesting using the editing code REPET.
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QUOTE, the OSP editorial code. Podcast 03
Communicate, Connect, Grow, the Open Strategy Partners podcast, Episode 3. We talk about how we use the Editing Code QUOTE to add credibility, accuracy, authenticity, and visual interest to our technical communication.
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Moving beyond Buzzword Bingo
How to improve your B2B marketing content writing and consistency and create content that’s both compelling to read and technically accurate.
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