Product Communications Kickstart Package
Connect Engineering to Sales and Marketing for Communications that Convert!
Build and scale your marketing and sales communications in record time!
You have a fantastic tech product that solves-all-the-things (!) for various stakeholders.
Now, how do you get their attention? How do you show you understand the problems that keep them up at night and how your product solves them? ... And how do you find the time to get all that done?
OSP can help you:
- Align your communications with your vision, strategy, (and brilliance!).
- Communicate the right message, the right way, to the right audience.
- Pipe your technical truth through your sales and marketing communications.
The OSP Product Communications Kickstart Package gives you a compelling product page and the strategic base for launching further product marketing and sales efforts.
Turn your product information into consistent sales, content, and strategic assets with OSP!
What's in the package?
The OSP Product Communication Kick-Start Package includes:
- OSP Value Map and Product Data Sheet of your product or service
- Product Positioning
- Product Page Content
- Target Audience & Persona Strategy
- Communication OKR Goal Setting
What's in it for me?
1. OSP Value Map
A living library and canonical inventory of accurate, up-to-date product information stored as interconnected entities such as features, benefits, challenges, and personas.
Every aspect of your product becomes structured data, distilled into reusable logical-functional groups, product positioning — for all your communications.
- Turn your product information into consistent sales, content, and strategic assets faster with the OSP Value Map product communications framework.
- Search, sort, and study your product for content ideation, production, and strategic insights through the lenses of its features, the challenges it addresses, the benefits it delivers, and the needs of your target personas.
- Convert your product expertise into product marketing and sales enablement with our expert framework and services for collecting, organizing, and maintaining your product information.
2. Product Positioning
Fact-based, unified product positioning and messaging. We follow a structured, bottom-up approach, summarizing and refining the breadth and depth of your product Value Map and the value of your technical truth.
3. Product Page
Clear, compelling, technically accurate website content ready to attract and convert. With a target audience in mind, we extract from your OSP Value Map the relevant product features and the business value they deliver and turn them into your next sales tool.
4. Target Audience & Persona Strategy
- Organization types that can benefit from your product or service — defined and prioritized.
- Needs, goals, challenges, influences, and motivations of the people and job roles there.
- Connect with them in the channels they trust — focus your communication, marketing, and sales efforts.
5. Communication OKRs
Define and set Objectives-and-Key-Results-based communication goals.
Want to go farther faster?
Consider these add-ons:
- Additional Product/Landing Pages
- Buyer’s Journey and CTA Strategy
- Editorial Plan and Story Pitches
- Content Production
- Writer Enablement Workshops and Services
What would 10% more conversions mean to your bottom line?
What about producing content (and finding relevant ideas!) twice as fast?
The OSP Product Communications Kickstart Package gives you everything you need to:
- Start creating product communications systematically,
- Launch marketing content campaigns aligned with your strengths,
- And enable your sales team to tell consistent, compelling stories about the value you deliver.
And the first valuable content asset is included: a compelling product page for your website.
Let's get started
Expand your marketing and communications bandwidth. Are you strapped for time? Need more capacity? We’re your second (3rd, 4th … 10th) pair of expert hands! Hire an established team for about the cost of a head-count (or less!).
Get sales enablement and product marketing help fast. With minimal onboarding time, you’ll benefit from our combined years of tech industry and agency experience.
Get the most out of your technical teams without asking for too much of their time. We convert your product expertise into product marketing and sales enablement.
Turn your product information into consistent sales, content, and strategic assets faster with our structured product marketing and sales enablement approach.
About Open Strategy Partners
We founded OSP to bridge the communications gap between the business and technical sides of the house. Our approach to communication was born in Jeffrey A. McGuire’s nearly 20 years of communication work, hundreds of presentations and interviews in and around open source, content management, agencies, and startups. Our strategic practices grew from Tracy Evan’s three business degrees and real-world experience from digital startups to managing international teams and logistics.
We connect engineering to marketing to align your communications with your vision, strategy, and technical truth.
We help technical product companies and specialized agencies:
- Communicate the business value of your complex solutions.
- Foster advocacy and adoption among technical audiences.
- Grow sales and conversions to your target audiences.
Communicate the value of what you do, connect you with the people you need to know about it, and grow:
- Communication strategy development
- Campaign and editorial planning
- Creation of expert-level content
- Enablement: Learn how to create more and better content in-house