Product Communications Kickstart Package
Connect Engineering to Sales and Marketing for Communications that Convert!
The OSP Product Communications Kickstart Package turns your product information into a compelling product page and the strategic base for launching further product marketing and sales efforts. Build and scale your marketing and sales communications in record time!
You have a fantastic tech offering!
Your B2B SaaS product, agency, service, or open source project solves-all-the-things!
- Are a leader or on a high-value team
- Have to wear many hats, perhaps including Product Owner and Marketer
- Have limited time and limited (or no) marcomms support
You need content to connect and convert.
You need to connect with your target audience:
- Show them that you understand the problems that keep them up at night.
- Explain how your product solves their challenges.
- Present the benefits of solving their issues, giving them a vision of a better future.
... You also need to find the time to get all that done while building, delivering, and improving your product or service.
We are the content experts you need.
We have the Product Communications experience and insight to:
- Align your communications with your vision, strategy, (and brilliance!).
- Communicate the right message, the right way, to the right audience.
- Convey your technical truth through your sales and marketing communications.
- Get the word out about what you do in your voice.
High-quality content and time saved!
We help busy product owners and technical teams capture and communicate your vision and technical brilliance in a fraction of the time you or your expert teams would need to invest on your own.
And using OSP’s Product Communications Framework, you can:
- Rapidly and systematically build a Product Communications Strategy
- Create clear, compelling, technically accurate website content ready to attract and convert
- Enable your teams to tell consistent, compelling stories
What’s in the package?
The package includes the following, focusing on your product or service:
- Product Page Content
- OSP Value Map and Product Data Sheet
- Product Positioning
- Target Audience & Persona Strategy
Clear, compelling, technically accurate website content ready to attract and convert. With a target audience in mind, we extract from your OSP Value Map the relevant product features and the business value they deliver and turn them into your next sales tool.
OSP Value Map
Align your communications with your vision, strategy, and technical truth.
A living library and canonical inventory of accurate, up-to-date information about your product stored as interconnected entities such as features, benefits, challenges, and personas.
Every aspect of your product becomes structured data, distilled into reusable logical groups and product positioning — a base for all your communications.
- Create consistent sales, content, and strategic assets faster.
- Search, sort, and study your product.
- Convert your expertise into marketing and sales enablement.
Communicate the value, not the features.
Fact-based, unified product positioning and messaging. We follow a structured, bottom-up approach, summarizing and refining the breadth and depth of your product Value Map and the value of your technical truth.
We approach positioning statements from the bottom up, building on the information we collect while building your Value Maps and learning about your business and goals.
Your product positioning statements will be polished, colorful, compelling, and non-generic, encapsulating what you do and what value you deliver to whom.
Target Audience & Persona Strategy
Whom should you connect with and where?
Defined and prioritized organization types that can benefit from your product or service.
Needs, goals, challenges, influences, and motivations of the people and job roles in those organizations.
Connect with your target audiences in the channels they trust, focus your communication, marketing, and sales efforts.
What would 10% more conversions mean to your bottom line?
What about producing content (and finding relevant ideas!) twice as fast?
The OSP Product Communications Kickstart Package gives you everything you need to:
- Start creating product communications systematically,
- Launch marketing content campaigns aligned with your strengths,
- And enable your sales team to tell consistent, compelling stories about the value you deliver.
And the first valuable content asset is included: a compelling product page for your website.
Want to go farther faster?
Consider these add-ons:
- Additional Product/Landing Pages
- Buyer’s Journey and CTA Strategy
- Editorial Plan and Story Pitches
- Content Production
- Writer Enablement Workshops and Services
Let’s get started
About Open Strategy Partners
We founded OSP to bridge the communications gap between the business and technical sides of the house. Our approach to communication was born in Jeffrey A. McGuire’s nearly 20 years of communication work, hundreds of presentations and interviews in and around open source, content management, agencies, and startups. Our strategic practices grew from Tracy Evan’s three business degrees and real-world experience from digital startups to managing international teams and logistics.
We connect engineering to marketing to align your communications with your vision, strategy, and technical truth.
We help high-value organizations — B2B, SaaS, technical product companies and specialized agencies:
- Communicate the business value of your complex solutions.
- Foster advocacy and adoption among technical audiences.
- Grow sales and conversions to your target audiences.
Communicate the value of what you do, connect you with the people you need to know about it, and grow:
- Communication strategy development
- Campaign and editorial planning
- Creation of expert-level content
- Learn how to create more and better content in-house