Posts by Jeffrey A. McGuire

Jeffrey A. "jam" McGuire, Partner at Open Strategy Partners, helps organizations communicate and grow at the intersection of open source software, business, and culture. He connects the value and people behind the technologies to the people who need to know about them through inspiring conversations, keynotes, podcasts, and more. His approach to technology marketing—sharing the human context of complex technology solutions, and celebrating the expertise and success of their creators—has left its mark in business and open source communities over the last 15+ years. Open Strategy Partners helps you communicate the value of what you do to connect you with the people who need to know about it, and help you grow.

DevRel Authentic Communication 25.08.2021

Bridging the Tech-Biz Gap

Involving people from across your company to create outward communications strengthens internal communication and collaboration within your organization.

Podcasts 27.07.2021

CRISP, the OSP editorial code. Podcast 02

How we create clear, concise, and colorful communication through one of OSP’s favorite Editing Codes: CRISP.

Podcasts 29.06.2021

How we Write and Edit at OSP. Podcast 01

In this episode, we share how we create empathetic, clear, and trustworthy communication through OSP’s unique editing workflow and Editing Codes.

Podcasts 08.06.2021

OSP Launches Podcast!

"Communicate, Connect, Grow" will help you be a more effective writer and editor, develop clearer strategic thinking, and we might have fun along the way!

Open Strategy Tools & Templates Events & Talks 14.03.2020

Value Mapping: Building understanding, communicating the benefits of what you do

In this keynote address, Jeffrey A. McGuire talks about how to build and use the OSP Value Map.

Authentic Communication Events & Talks 20.03.2019

Better Communications to Bridge the Tech-Business Gap

The “Tech/Business Gap” is what we call the misunderstandings between the people building a technical product and the people who need to sell it.

Three OSP BS Bingo Cards on a table
Authentic Communication Events & Talks 31.10.2018

Words Matter: Battling Buzzword Bingo with smart (content) strategy and execution

Developers and marketers don’t speak the same language. At T3Con, we present the framework we use to help real-world technology-organisation communicate, connect, and grow.

DevRel Events & Talks 14.06.2018

Marketing your project to increase adoption and grow community

Through the lens of technical communication, jam and Tracy look at marketing from an open source perspective and consider how you can apply well established techniques to help your project and community thrive.

Open Strategy DevRel Events & Talks 09.06.2018

"Biz v Devs" - A story of cross-cultural communication

In this keynote address at DrupalCamp Poland, jam talks about how developer teams and business teams don’t always understand each other.