Posts by Jeffrey A. McGuire
Jeffrey A. "jam" McGuire, Partner at Open Strategy Partners, helps organizations communicate and grow at the intersection of open source software, business, and culture. He connects the value and people behind the technologies to the people who need to know about them through inspiring conversations, keynotes, podcasts, and more. His approach to technology marketing—sharing the human context of complex technology solutions, and celebrating the expertise and success of their creators—has left its mark in business and open source communities over the last 15+ years. Open Strategy Partners helps you communicate the value of what you do to connect you with the people who need to know about it, and help you grow.
Bridging the Tech-Biz Gap
Involving people from across your company to create outward communications strengthens internal communication and collaboration within your organization.
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CRISP, the OSP editorial code. Podcast 02
How we create clear, concise, and colorful communication through one of OSP’s favorite Editing Codes: CRISP.
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How we Write and Edit at OSP. Podcast 01
In this episode, we share how we create empathetic, clear, and trustworthy communication through OSP’s unique editing workflow and Editing Codes.
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OSP Launches Podcast!
"Communicate, Connect, Grow" will help you be a more effective writer and editor, develop clearer strategic thinking, and we might have fun along the way!
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Value Mapping: Building understanding, communicating the benefits of what you do
In this keynote address, Jeffrey A. McGuire talks about how to build and use the OSP Value Map.
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Better Communications to Bridge the Tech-Business Gap
The “Tech/Business Gap” is what we call the misunderstandings between the people building a technical product and the people who need to sell it.
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Words Matter: Battling Buzzword Bingo with smart (content) strategy and execution
Developers and marketers don’t speak the same language. At T3Con, we present the framework we use to help real-world technology-organisation communicate, connect, and grow.
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Marketing your project to increase adoption and grow community
Through the lens of technical communication, jam and Tracy look at marketing from an open source perspective and consider how you can apply well established techniques to help your project and community thrive.
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"Biz v Devs" - A story of cross-cultural communication
In this keynote address at DrupalCamp Poland, jam talks about how developer teams and business teams don’t always understand each other.
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