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Game Changer

Align your communications with your vision, strategy, and technical truth.

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Connect Engineering to Sales and Marketing.
Align your communications with your vision, strategy, and technical truth.   

The OSP Value Map

Connect Engineering to Sales and Marketing. Turn your product information into consistent sales, content, & strategic assets faster with the OSP Value Map product communications framework.

What is a Value Map?

The OSP Value Map is a living library and canonical inventory of accurate, up-to-date product information stored as interconnected entities such as features, benefits, challenges, and personas.

 

Structured Data

Every aspect of your product becomes structured data distilled into reusable logical-functional groups, product positioning, and all your communications.

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Product Insights

Search, sort, and study your product for content ideation, production, and strategic insights through the lenses of its features, the challenges it addresses, the benefits it delivers, and the needs of your target personas.

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Sales & Marketing Enablement

We convert your product expertise into product marketing and sales enablement with our expert framework and services for collecting, organizing, and maintaining your product information.

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Better Communication Strategy

Accelerate consistent, fact-based communications that drive growth.

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Challenge

To create a better communication strategy, you need to capture the value of your products in your customers' eyes, what sets you apart from your competition, and plan the messaging to sway new customers.

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Solution

Pour your collective knowledge, experience, and expertise into the OSP Value Map structures and methodology to ramp up your professional communications operations rapidly.

Sales Enablement icon

Benefits

Enable all stakeholders to communicate about your product consistently, accurately, and compellingly.

A CMO-on-Demand for Product Communications

Challenges: You need to capture, de-silo, and unify your product knowledge, vision, and market intuition for everyone to share and act upon.

Solution: The Value Map framework and methodology give you ready-made structures to articulate your communication and strategy, with or without a dedicated marketing team.

Benefits: Remove the guesswork from building your communication strategy and accelerate telling the world about the value you deliver.

Relevant Value Map Features

  • For the cost of a junior headcount, get OSP's experienced team supporting you.
  • OSP works with your teams to pull their perspective, expertise, experience, and technical brilliance out of their heads and apply it to strategy and messaging.
  • Opinionated but flexible strategic structures and approach.
  • Fact-based, unified product positioning and product messaging.
  • Analytical approach to content and sales planning.
  • Communication strategy at everyone's fingertips: your team and all other stakeholders.

Unified Positioning, Aligned with your Technical Truth

Connect technical features to fact-based product positioning.

Challenges: To help you come to a consensus on your product positioning and get buy-in from all stakeholders, you need a single source of truth about the features and benefits of your product.

Solution: OSP works with you to collect granular, comprehensive, structured data about your product’s features. Then, we “distill” these, concentrating them into logical-functional groups, then into product positioning.

Benefits: Connect with your critical, tech-savvy audiences (via fact-based positioning, free of hyperbole or guesswork).

Relevant Value Map Features

  • For the cost of a junior headcount, get OSP's experienced team supporting you.
  • OSP works with your teams to pull their perspective, expertise, experience, and technical brilliance out of their heads and apply it to strategy and messaging.
  • Opinionated but flexible strategic structures and approach.
  • Fact-based, unified product positioning and product messaging.
  • Analytical approach to content and sales planning.
  • Communication strategy at everyone's fingertips: your team and all other stakeholders.

Marketing Campaigns, Editorial Planning & Coverage.

Better planning makes better campaigns and lead-driving content

Challenges: Planning strategically aligned campaigns and editorial coverage related to large, complex products is challenging.

Solution: The narratives, topics, prioritization, and personas captured in your Value Map are the tools you need to get the job done consistently.

Benefits: The OSP Value Map is the link between your strategy and effective, efficient content production and ensures targeted messaging.

Relevant Value Map Features

  • Quickly determine strategic narratives and authority topics
  • Rank and track strategic narratives, themes, and topics by strategic importance
  • Surface marketing campaign ideas
  • Generate content topics to support marketing campaigns
  • Identify and track editorial coverage on relevant themes, including where you need to fill gaps and where you need to double down
  • Create accurate, comprehensive content briefs for efficient content creation, and align content with your strategic aims.

Comprehensive Competitive Analysis.

Outpace your competitors by understanding your product's true value.

Challenges: Sales teams (and potential customers!) struggle when comparing similar products from different vendors due to their wildly varying feature-naming conventions and levels of detail presented.

Solution: Create a Value-Map-based competitive matrix. Compare your product to your competitors using unified naming, categories, and detail. Identify gaps and opportunities in the feature sets and roadmaps across the competitive landscape.

Benefits: Understand and prioritize the areas where your product shines for marketing, sales, and communications. De-prioritize others (or add them to your roadmap!)

Relevant Value Map Features

  • Competitive Analysis: examine yourself and your competitors at multiple levels of granularity: features, logical-functional groupings, and business solutions.
  • Competitor Product Communication Analysis: collects and reviews competitor messaging around core benefits, positioning, and main claims.
  • Group and name specific functionalities and how they deliver value to level the informational playing field to make apples-to-apples comparisons.

Richer product communications faster

Tame the Complexity of Communicating about your Complex Product.

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Challenge

Technology is complex. Communicating and writing about it is even more complex, and your communication strategy is only as strong as its execution.

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Solution

Accelerate your asset creation and approvals by combining your technical truth with reliable writing and editing processes.

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Benefits

Increased volume and quality of content published, plus increased autonomy and mastery of your authoring teams.

Accurate, Compelling, Consistent Messaging.

Craft high-quality, consistent content with buy-in from all stakeholders.

Challenges: It is difficult to describe, position, write, and talk about your product consistently across many communications and sales touchpoints and as it evolves.

Solution: The Value Map is a central repository that all stakeholders can consult and contribute to for up-to-date messaging, accurate features, and the value they deliver.

Benefits: Accurate, compelling product communications — sales, marketing, investor pitch — 100% backed up by your technical truth, the feature set under the hood.

Relevant Value Map Features

  • Agreed-upon terms, language, and concepts ready to use for product pages on your website, brochures, sales resources, and more.
  • Un-siloed technical truth available to everyone: accurate descriptions of features and the value they deliver.
  • Living library of information, updated with every release.

Baked-in Best Practices, Templates, and Workflows.

Professional communications tooling to supercharge your impact.

Challenges: You can't automatically assume that your high-value technical teams are also experienced strategists, writers, and communicators.

Solution: Years of industry experience go into OSP's communications toolkit. It includes refined and documented best practices, templates, and workflows tailored to the strategic and communications challenges you face daily delivering complex technical products and services.

Benefits: Flourish as an effective communicator, whether you are in sales and marketing or just have to wear that hat on top of your other responsibilities.

Relevant Value Map Features

  • Product Communication Framework, documentation, and learning materials
  • Product communication standards, guides, and templates
  • Modular writing and editing process, fully documented, and extensible

Produce Better Content Faster.

Process + templates + your Value Map add up to consistent, smooth content creation and approval.

Challenges: Content authors hate staring at a blank page, not knowing where to go. The fear of forgetting a feature or missing a priority can be paralyzing ... or maybe you just don't know what to write about today.

Solution: You have put in all the hard work getting to an approved strategy. Based on the Value Map, you and your teams can focus on production with confidence, your canonical source of alignment between your communications, vision, strategy, and technical truth.

Benefits: Content creation is smoothed and accelerated by building on a solid, approved informational base (your Value Map), standardized content templates, and an editorial workflow.

Relevant Value Map Features

  • Save technical-staff time. Anyone creating a content asset can consult the Value Map for features and details before contacting a technical resource.
  • From content strategy to production faster: The Value Map puts your up-to-date, approved strategy and your product's technical truth at your fingertips — no need to reinvent it, no need for guesswork. Everything you need to plan and write content.
  • From strategy to plan faster: Sort and prioritize — personas, features, etc. — based on your strategic needs and goals, and get down to planning specifics!
  • From plan to brief and outline faster: For a given content asset, fill out your content templates with the relevant information from your Value Map: personas, challenges, solutions, etc. Add your conversion goals, and they're ready for approval!
  • From outline to draft faster: With a completed brief and outline, the content creation process almost becomes an exercise in filling in the blanks. You can focus on effective writing, conversions, and making it all flow.
  • From draft to publish faster: The content brief and outline act as an editorial checklist for a given content deliverable. And the information in your Value Map backs up what’s in the brief!

Deep, wide, technical foundation

Build your product & sales commson a solid, factual foundation.

Structured Data icon

Challenge

To create a better communication strategy, you need to capture the value of your products in your customers' eyes, what sets you apart from your competition, and plan the messaging to sway new customers.

Search and Filter icon

Solution

Pour your collective knowledge, experience, and expertise into the OSP Value Map structures and methodology to ramp up your professional communications operations rapidly.

Sales Enablement icon

Benefits

Enable all stakeholders to communicate about your product consistently, accurately, and compellingly.

A CMO-on-Demand for Product Communications

Challenges: You need to capture, de-silo, and unify your product knowledge, vision, and market intuition for everyone to share and act upon.

Solution: The Value Map framework and methodology give you ready-made structures to articulate your communication and strategy, with or without a dedicated marketing team.

Benefits: Remove the guesswork from building your communication strategy and accelerate telling the world about the value you deliver.

Relevant Value Map Features

  • For the cost of a junior headcount, get OSP's experienced team supporting you.
  • OSP works with your teams to pull their perspective, expertise, experience, and technical brilliance out of their heads and apply it to strategy and messaging.
  • Opinionated but flexible strategic structures and approach.
  • Fact-based, unified product positioning and product messaging.
  • Analytical approach to content and sales planning.
  • Communication strategy at everyone's fingertips: your team and all other stakeholders.

Unified Positioning, Aligned with your Technical Truth

Connect technical features to fact-based product positioning.

Challenges: To help you come to a consensus on your product positioning and get buy-in from all stakeholders, you need a single source of truth about the features and benefits of your product.

Solution: OSP works with you to collect granular, comprehensive, structured data about your product’s features. Then, we “distill” these, concentrating them into logical-functional groups, then into product positioning.

Benefits: Connect with your critical, tech-savvy audiences (via fact-based positioning, free of hyperbole or guesswork).

Relevant Value Map Features

  • For the cost of a junior headcount, get OSP's experienced team supporting you.
  • OSP works with your teams to pull their perspective, expertise, experience, and technical brilliance out of their heads and apply it to strategy and messaging.
  • Opinionated but flexible strategic structures and approach.
  • Fact-based, unified product positioning and product messaging.
  • Analytical approach to content and sales planning.
  • Communication strategy at everyone's fingertips: your team and all other stakeholders.

Marketing Campaigns, Editorial Planning & Coverage.

Better planning makes better campaigns and lead-driving content

Challenges: Planning strategically aligned campaigns and editorial coverage related to large, complex products is challenging.

Solution: The narratives, topics, prioritization, and personas captured in your Value Map are the tools you need to get the job done consistently.

Benefits: The OSP Value Map is the link between your strategy and effective, efficient content production and ensures targeted messaging.

Relevant Value Map Features

  • Quickly determine strategic narratives and authority topics
  • Rank and track strategic narratives, themes, and topics by strategic importance
  • Surface marketing campaign ideas
  • Generate content topics to support marketing campaigns
  • Identify and track editorial coverage on relevant themes, including where you need to fill gaps and where you need to double down
  • Create accurate, comprehensive content briefs for efficient content creation, and align content with your strategic aims.

Comprehensive Competitive Analysis.

Outpace your competitors by understanding your product's true value.

Challenges: Sales teams (and potential customers!) struggle when comparing similar products from different vendors due to their wildly varying feature-naming conventions and levels of detail presented.

Solution: Create a Value-Map-based competitive matrix. Compare your product to your competitors using unified naming, categories, and detail. Identify gaps and opportunities in the feature sets and roadmaps across the competitive landscape.

Benefits: Understand and prioritize the areas where your product shines for marketing, sales, and communications. De-prioritize others (or add them to your roadmap!)

Relevant Value Map Features

  • Competitive Analysis: examine yourself and your competitors at multiple levels of granularity: features, logical-functional groupings, and business solutions.
  • Competitor Product Communication Analysis: collects and reviews competitor messaging around core benefits, positioning, and main claims.
  • Group and name specific functionalities and how they deliver value to level the informational playing field to make apples-to-apples comparisons.

Better collaboration, sales & onboarding

Unified product data accelerates asynchronous collaboration.

Structured Data icon

Challenge

To create a better communication strategy, you need to capture the value of your products in your customers' eyes, what sets you apart from your competition, and plan the messaging to sway new customers.

Search and Filter icon

Solution

Pour your collective knowledge, experience, and expertise into the OSP Value Map structures and methodology to ramp up your professional communications operations rapidly.

Sales Enablement icon

Benefits

Enable all stakeholders to communicate about your product consistently, accurately, and compellingly.

A CMO-on-Demand for Product Communications

Challenges: You need to capture, de-silo, and unify your product knowledge, vision, and market intuition for everyone to share and act upon.

Solution: The Value Map framework and methodology give you ready-made structures to articulate your communication and strategy, with or without a dedicated marketing team.

Benefits: Remove the guesswork from building your communication strategy and accelerate telling the world about the value you deliver.

Relevant Value Map Features

  • For the cost of a junior headcount, get OSP's experienced team supporting you.
  • OSP works with your teams to pull their perspective, expertise, experience, and technical brilliance out of their heads and apply it to strategy and messaging.
  • Opinionated but flexible strategic structures and approach.
  • Fact-based, unified product positioning and product messaging.
  • Analytical approach to content and sales planning.
  • Communication strategy at everyone's fingertips: your team and all other stakeholders.

Unified Positioning, Aligned with your Technical Truth

Connect technical features to fact-based product positioning.

Challenges: To help you come to a consensus on your product positioning and get buy-in from all stakeholders, you need a single source of truth about the features and benefits of your product.

Solution: OSP works with you to collect granular, comprehensive, structured data about your product’s features. Then, we “distill” these, concentrating them into logical-functional groups, then into product positioning.

Benefits: Connect with your critical, tech-savvy audiences (via fact-based positioning, free of hyperbole or guesswork).

Relevant Value Map Features

  • For the cost of a junior headcount, get OSP's experienced team supporting you.
  • OSP works with your teams to pull their perspective, expertise, experience, and technical brilliance out of their heads and apply it to strategy and messaging.
  • Opinionated but flexible strategic structures and approach.
  • Fact-based, unified product positioning and product messaging.
  • Analytical approach to content and sales planning.
  • Communication strategy at everyone's fingertips: your team and all other stakeholders.

Marketing Campaigns, Editorial Planning & Coverage.

Better planning makes better campaigns and lead-driving content

Challenges: Planning strategically aligned campaigns and editorial coverage related to large, complex products is challenging.

Solution: The narratives, topics, prioritization, and personas captured in your Value Map are the tools you need to get the job done consistently.

Benefits: The OSP Value Map is the link between your strategy and effective, efficient content production and ensures targeted messaging.

Relevant Value Map Features

  • Quickly determine strategic narratives and authority topics
  • Rank and track strategic narratives, themes, and topics by strategic importance
  • Surface marketing campaign ideas
  • Generate content topics to support marketing campaigns
  • Identify and track editorial coverage on relevant themes, including where you need to fill gaps and where you need to double down
  • Create accurate, comprehensive content briefs for efficient content creation, and align content with your strategic aims.

Comprehensive Competitive Analysis.

Outpace your competitors by understanding your product's true value.

Challenges: Sales teams (and potential customers!) struggle when comparing similar products from different vendors due to their wildly varying feature-naming conventions and levels of detail presented.

Solution: Create a Value-Map-based competitive matrix. Compare your product to your competitors using unified naming, categories, and detail. Identify gaps and opportunities in the feature sets and roadmaps across the competitive landscape.

Benefits: Understand and prioritize the areas where your product shines for marketing, sales, and communications. De-prioritize others (or add them to your roadmap!)

Relevant Value Map Features

  • Competitive Analysis: examine yourself and your competitors at multiple levels of granularity: features, logical-functional groupings, and business solutions.
  • Competitor Product Communication Analysis: collects and reviews competitor messaging around core benefits, positioning, and main claims.
  • Group and name specific functionalities and how they deliver value to level the informational playing field to make apples-to-apples comparisons.

Why does Value Mapping matter?

Strategic communication begins with a granular understanding of what your product does and the value it delivers. A Value Map is a single source of truth that encapsulates the full potential of your product — helping stakeholders produce strategic and accurate content; aligning your communications with your vision, strategy, and technical truth.

How we can help

Tracking and updating everything there is to know about your product can get messy, fast. Open Strategy Partners collaborates with you to document your value proposition at every level of detail, from individual features to whole platforms. We bring years of experience communicating about complex technologies to transform your detailed knowledge into clear, consistent messaging for your audiences.


Why OSP?

Expand your marketing and communications bandwidth. Are you strapped for time? Need more capacity? We’re your second (3rd, 4th … 10th) pair of expert hands! Hire an established team for about the cost of a head-count (or less!). 

Get sales enablement and product marketing help fast. With minimal onboarding time, you’ll benefit from our combined years of tech industry and agency experience.

Get the most out of your technical teams without asking for too much of their time. We convert your product expertise into product marketing and sales enablement.

Turn your product information into consistent sales, content, and strategic assets faster with our structured product marketing and sales enablement approach.

About Open Strategy Partners

We founded OSP to bridge the communications gap between the business and technical sides of the house. Our approach to communication was born in Jeffrey A. McGuire’s nearly 20 years of communication work, hundreds of presentations and interviews in and around open source, content management, agencies, and startups. Our strategic practices grew from Tracy Evan’s three business degrees and real-world experience from digital startups to managing international teams and logistics. 

We connect engineering to marketing to align your communications with your vision, strategy, and technical truth.

We help technical product companies and specialized agencies:

  • Communicate the business value of your complex solutions.
  • Foster advocacy and adoption among technical audiences.
  • Grow sales and conversions to your target audiences.

Communicate the value of what you do, connect you with the people you need to know about it, and grow:

  • Communication strategy development
  • Campaign and editorial planning
  • Creation of expert-level content
  • Enablement: Learn how to create more and better content in-house

 

Kontakt

+491773068591 hello@openstrategypartners.com