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The OSP Blog

Stuff — and things! — we’ve been thinking about and working on.

Sharing our thoughts on product communication, strategy, and communication in and around technology.

Click the tags to see topic- or format-based collections.


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Open Strategy Authentic Communication 04.12.2024

Mastering the message: The OSP guide to product communication strategy for SaaS and tech

Create compelling brand messaging that resonates with your audience and drives business growth. Our 10 step guide helps you align marketing, improve audience engagement, and establish your product as an industry leader.

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Unlocking the Power of the Value Case poster
Open Strategy Tools & Templates 07.11.2024

Unlocking the power of Value Cases for strategic marketing

How Value Cases improve product messaging. Value Cases help marketers turn complex products into relatable messaging, align stakeholders across teams, and tell compelling stories. Learn how Value Cases can simplify technical jargon, unify internal…

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The 2025 B2B Brand and Product Positioning Framework poster image
Authentic Communication Open Strategy Tools & Templates 29.10.2024

The 2025 B2B Brand and Product Positioning Framework

Learn the proven framework for B2B Brand Positioning. Build your value proposition and stand out in 2025 with expert strategies and tools.

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OSP Values, Voice, and Tone Workshop poster
Authentic Communication Tools & Templates Open Strategy 28.10.2024

New workshop announcement: Values, Voice, and Tone

Master how to communicate about your B2B tech with clarity consistency, and authenticity across all your channels and audiences.

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Conference slide "Promoting Drupal Certified Partners" from Drupal Association Board Meeting, Barcelona 2024
Authentic Communication Open Strategy 15.10.2024

OSP, supporting Drupal Certified Partners

Discover how Open Strategy Partners supports Drupal Certified Partners through collaboration with the Drupal Association, helping agencies gain recognition, communicate value, and shape the future of open source technologies and communities.

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Authentic Communication DevRel 18.07.2024

DevRel vs. Developer Marketing: A Guide to Key Differences

Discover how DevRel and developer marketing complement each other to build authentic relationships, support developers, and drive product adoption.

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Events & Talks Open Strategy 02.07.2024

From building websites to changing society: Reflections from Everything Open 2024

We were thrilled when OSPea Felicity Brand was invited to represent Open Strategy Partners at Everything Open, Australia’s premier open source conference in April 2024. Here are her impressions of the event and the talk she gave on how FOSS is…

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Tools & Templates 04.06.2024

Boost Your Sales with our Ultimate Guide to Product Data Sheets

Everyone is asking us: “OSP, what is your secret for compelling Product Data Sheets (PDS)?!” Ask no more! Learn how to create clear, engaging PDSs using our Value Map methodology in this handy guide.

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Authentic Communication DevRel 21.05.2024

Master B2D Marketing: Key Strategies to Engage Developers

Learn nuanced strategies for effective B2D marketing that target developers as key decision-makers. Discover authentic communication, technical truth, metrics, and future trends for engaging this distinct audience.

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