Posts by Jeffrey A. McGuire
Jeffrey A. "jam" McGuire, Partner at Open Strategy Partners, helps organizations communicate and grow at the intersection of open source software, business, and culture. He connects the value and people behind the technologies to the people who need to know about them through inspiring conversations, keynotes, podcasts, and more. His approach to technology marketing—sharing the human context of complex technology solutions, and celebrating the expertise and success of their creators—has left its mark in business and open source communities over the last 15+ years. Open Strategy Partners helps you communicate the value of what you do to connect you with the people who need to know about it, and help you grow.
QUOTE, the OSP editorial code. Podcast 03
On the podcast, we discuss how we use the code QUOTE to add authenticity and visual interest to our writing.
MoreMoving beyond Buzzword Bingo
Create content that's both compelling to read and technically accurate with our Authentic Communication Framework.
MoreBridging the Tech-Biz Gap
Involving people from across your company to create outward communications strengthens internal communication and collaboration within your organization.
MoreCRISP, the OSP editorial code. Podcast 02
On the podcast, we discuss how we use the code CRISP for concise yet rhythmic writing.
MoreHow we write and edit at OSP. Podcast 01
In our first podcast episode, we share how we create empathetic, clear, and trustworthy B2B communication.
MoreOSP Launches Podcast!
We'll help you be a more effective writer and editor, develop clearer strategic thinking, and have fun along the way!
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Value Mapping: Building understanding, communicating the benefits of what you do
In this keynote address, Jeffrey A. McGuire talks about how to build and use the OSP Value Map.
MoreBetter Communications to Bridge the Tech-Business Gap
The “Tech/Business Gap” is what we call the misunderstandings between the people building a technical product and the people who need to sell it.
MoreWords Matter: Battling Buzzword Bingo with smart (content) strategy and execution
Developers and marketers don’t speak the same language. At T3Con, we present the framework we use to help real-world technology-organisation communicate, connect, and grow.
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