The OSP Blog
Stuff — and things! — we’ve been thinking about and working on.
Sharing our thoughts on product communication, strategy, and communication in and around technology.
Click the tags to see topic- or format-based collections.
The 2025 B2B Brand and Product Positioning Framework
Learn the proven framework for B2B Brand Positioning. Build your value proposition and stand out in 2025 with expert strategies and tools.
MoreNew workshop announcement: Values, Voice, and Tone
Master how to communicate about your B2B tech with clarity consistency, and authenticity across all your channels and audiences.
MoreOSP, supporting Drupal Certified Partners
Discover how Open Strategy Partners supports Drupal Certified Partners through collaboration with the Drupal Association, helping agencies gain recognition, communicate value, and shape the future of open source technologies and communities.
MoreDevRel vs. Developer Marketing: A Guide to Key Differences
Discover how DevRel and developer marketing complement each other to build authentic relationships, support developers, and drive product adoption.
MoreFrom building websites to changing society: Reflections from Everything Open 2024
We were thrilled when OSPea Felicity Brand was invited to represent Open Strategy Partners at Everything Open, Australia’s premier open source conference in April 2024. Here are her impressions of the event and the talk she gave on how FOSS is…
MoreBoost Your Sales with our Ultimate Guide to Product Data Sheets
Everyone is asking us: “OSP, what is your secret for compelling Product Data Sheets (PDS)?!” Ask no more! Learn how to create clear, engaging PDSs using our Value Map methodology in this handy guide.
MoreMaster B2D Marketing: Key Strategies to Engage Developers
Learn nuanced strategies for effective B2D marketing that target developers as key decision-makers. Discover authentic communication, technical truth, metrics, and future trends for engaging this distinct audience.
MoreThe B2B Writer-Editor Relationship: A Guide to Productive Feedback Exchanges
Improve your B2B copywriting with a healthy writer-editor relationship: gracefully receive feedback, mindfully action suggestions, engage in respectful dialogue. We show you how!
MoreEmpower Your Message: B2B Copywriting Crafted with Clarity and Purpose
Learn how to craft compelling B2B marketing copy that resonates with technical audiences, using our examples and tips.
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