The OSP Blog
Stuff — and things! — we’ve been thinking about and working on.
Sharing our thoughts on product communication, strategy, and communication in and around technology.
Click the tags to see topic- or format-based collections.
The B2B Writer-Editor Relationship: A Guide to Productive Feedback Exchanges
Improve your B2B copywriting with a healthy writer-editor relationship: gracefully receive feedback, mindfully action suggestions, engage in respectful dialogue. We show you how!
MoreEmpower Your Message: B2B Copywriting Crafted with Clarity and Purpose
Learn how to craft compelling B2B marketing copy that resonates with technical audiences, using our examples and tips.
MoreThe Essential Guide: Best Practices in Marketing to Software Developers
B2D marketing is a specialized skillset. We show how to write with clarity to convey your technical truth.
MoreFelicity Brand at Write the Docs Australia 2023
OSPea, Felicity Brand, hosted a discussion panel about the current state of technical communication at the Write the Docs Australia 2023 conference. The discussion ranged from how to prove the value of documentation and better integrate it into…
MoreThe Risks of Over-Reliance on AI in B2B Content Creation
Explore the impact of LLMs in B2B content, and see our approach using AI to complement human ingenuity.
MoreEmpathy, Clarity, and Trust: The Cornerstones of a Successful Communication and Content Strategy
Build credibility, foster relationships, and nurture customer loyalty with empathy, clarity and trust built-in to your communication strategy.
MoreBuild a Product Adoption Strategy on Technical Truth
OSP's Value Map and Product Communications Framework creates clear, fact-based messaging to foster trust and empathy.
MoreTeam Success: Flow and Productivity
Consistent productivity is essential for so many of us. A flow state helps. Here are some tips that work for us when we need that flow to happen.
MoreGRAM, the OSP editorial code. Podcast 14
On the podcast, we discuss how we use the code GRAM to create error-free communication.
More