The OSP Blog

Stuff — and things! — we’ve been thinking about and working on.

Sharing our thoughts on product communication, strategy, and communication in and around technology.

Click the tags to see topic- or format-based collections.

Events & Talks 01.04.2025

AI, government, and open source for social good: Thoughts and insights from T3CON24

Our recap of the key topics from T3CON24, from building vibrant open source communities to the benefits and challenges of AI applications.

Writing & Editing Authentic Communication 26.02.2025

Writing a Positioning Statement: 10 Compelling Examples

A step-by-step process for using the OSP value map to write a brand positioning statement, with examples and a list of common mistakes.

Events & Talks Open Strategy 19.02.2025

Everything Open 2025: Open Technologies and the Future of Data

Our report from Everything Open 2025, examining critical challenges in data scarcity, digital commons, and the evolving landscape of open technologies.

A pair of comic-style hands holding a cell phone. In the background, sci-fi style displays glowing. On the phone screen is the text, "The future of marketing operations isn't about flashy new interfaces; it's about making your existing, familiar tools work seamlessly together through text-based environments you already use." Pink header text: "Agentic AI and MCP: How autonomous AI assistants will transform marketing workflows"

AI MarTech 22.01.2025

Agentic AI workflows: Mastering LLM interaction with MCP for marketing teams

Learn the art of interacting with Large Language Models (LLMs) and Agentic AI. Discover how marketing teams can develop the skills needed to effectively guide, oversee, and maximize the potential of autonomous AI agents in their daily operations.

A shipping container labeled "MCP" floating in a digital landscape with other shipping containers.

Open Strategy AI MarTech 10.01.2025

The Model Context Protocol: Unify your marketing stack with AI

Discover how the Model Context Protocol (MCP) revolutionizes marketing technology. Learn how MCP connects AI systems and tools, eliminates silos, and streamlines workflows for marketing leaders. Prepare your organization for this game-changing…

Ruth Cheesley on a Mautic-themed background. Photo by Simply C Photography

Open Strategy 07.01.2025

Inspiring leadership for open source sustainability: lessons from Ruth Cheesley and Mautic

Learn how Ruth Cheesley’s leadership at Mautic highlights the role of diverse skills and governance in driving open source sustainability and long-term project success.

Open Strategy Authentic Communication 04.12.2024

Mastering the message: The OSP guide to product communication strategy for SaaS and tech

Create compelling brand messaging that resonates with your audience. Our guide covers 10 key components for a strategic communication plan—helping you align marketing, improve audience engagement, and establish your product as an industry leader.

Unlocking the Power of the Value Case poster

Open Strategy Tools & Templates 07.11.2024

Unlocking the power of Value Cases for strategic marketing

How Value Cases improve product messaging. Value Cases help marketers turn complex products into relatable messaging, align stakeholders across teams, and tell compelling stories. Learn how Value Cases can simplify technical jargon, unify internal…

Authentic Communication Open Strategy Tools & Templates 29.10.2024

The 2025 B2B Brand and Product Positioning Framework

Learn the proven framework for B2B Brand Positioning. Build your value proposition and stand out in 2025 with expert strategies and tools.