The OSP Blog

Stuff — and things! — we’ve been thinking about and working on.

Sharing our thoughts on product communication, strategy, and communication in and around technology.

Click the tags to see topic- or format-based collections.

Man with glasses and mustache pointing. Text in image: "The art of the (winning) agency pitch. Mastering structure, strategy, and storytelling."

Open Strategy 14.04.2025

Agency pitch frameworks: Win more clients with OSP strategies

Discover three proven agency pitch frameworks that transform conversations into clients. Learn OSP's Value Case, Value Map, and Silent Pitch techniques.

Image of rotary dial telephones, a sketchbook with a sketch of a maze, and the text, "Effective product communication for open source projects"

Open Strategy Authentic Communication 09.04.2025

How to improve communication for open source projects

Learn how to craft clear, compelling messaging for your open source project. Boost adoption, engage contributors, and build a thriving community with our proven framework.

Events & Talks 01.04.2025

AI, government, and open source for social good: Thoughts and insights from T3CON24

Our recap of the key topics from T3CON24, from building vibrant open source communities to the benefits and challenges of AI applications.

Events & Talks 01.04.2025

Humanizing Tech: Key Takeaways from DrupalSouth Melbourne 2025

Read flicstar’s reflections on DrupalSouth Melbourne 2025, where technology, empathy, and content strategy intersect. Explore how digital experiences can connect, clarify, and build trust—ensuring technology serves humanity, not the other way around.

Writing & Editing Authentic Communication 26.02.2025

Writing a Positioning Statement: 10 Compelling Examples

A step-by-step process for using the OSP value map to write a brand positioning statement, with examples and a list of common mistakes.

Events & Talks Open Strategy 19.02.2025

Everything Open 2025: Open Technologies and the Future of Data

Our report from Everything Open 2025, examining critical challenges in data scarcity, digital commons, and the evolving landscape of open technologies.

A pair of comic-style hands holding a cell phone. In the background, sci-fi style displays glowing. On the phone screen is the text, "The future of marketing operations isn't about flashy new interfaces; it's about making your existing, familiar tools work seamlessly together through text-based environments you already use." Pink header text: "Agentic AI and MCP: How autonomous AI assistants will transform marketing workflows"

AI MarTech 22.01.2025

Agentic AI workflows: Mastering LLM interaction with MCP for marketing teams

Learn the art of interacting with Large Language Models (LLMs) and Agentic AI. Discover how marketing teams can develop the skills needed to effectively guide, oversee, and maximize the potential of autonomous AI agents in their daily operations.

A shipping container labeled "MCP" floating in a digital landscape with other shipping containers.

Open Strategy AI MarTech 10.01.2025

The Model Context Protocol: Unify your marketing stack with AI

Discover how the Model Context Protocol (MCP) revolutionizes marketing technology. Learn how MCP connects AI systems and tools, eliminates silos, and streamlines workflows for marketing leaders. Prepare your organization for this game-changing…

Ruth Cheesley on a Mautic-themed background. Photo by Simply C Photography

Open Strategy 07.01.2025

Inspiring leadership for open source sustainability: lessons from Ruth Cheesley and Mautic

Learn how Ruth Cheesley’s leadership at Mautic highlights the role of diverse skills and governance in driving open source sustainability and long-term project success.