The OSP Blog

Stuff — and things! — we’ve been thinking about and working on.

Sharing our thoughts on product communication, strategy, and communication in and around technology.

Click the tags to see topic- or format-based collections.

Open Strategy Tools & Templates 08.09.2025

The Value Proposition Canvas: Strategic alternatives, templates, and real-world B2B examples

Explore strategic alternatives to the Value Proposition Canvas with examples, templates, and OSP’s proven framework for B2B value proposition clarity.

Authentic Communication Open Strategy 07.09.2025

Building a robust developer marketing plan: Key elements

Build a developer marketing plan that actually works. Learn the 5-element framework for authentic technical audience engagement and systematic growth.

Open Strategy Authentic Communication 06.09.2025

How to choose the right developer marketing agency for your business

Learn how to evaluate and select the right developer marketing agency with our expert guide to technical credibility, essential services, and partnership success.

Authentic Communication 06.09.2025

Developer Marketing 101: The basics you need to know

Developer marketing goes beyond B2B/B2C tactics. Learn the authentic communication framework that builds trust with technical audiences effectively.

Authentic Communication Open Strategy 06.09.2025

What is open source marketing? How we build technical trust in B2B communications

Learn how open source marketing builds technical trust and community for B2B companies by connecting engineering truth with compelling business value propositions.

Open Strategy Events & Talks 05.09.2025

When to choose fractional teams vs. full-time hires: A strategic guide

Fractional vs full-time teams: Learn when to hire specialists vs permanent staff. Strategic guide with real examples, costs & best practices.

Open Strategy 03.05.2025

Value Proposition vs. Positioning Statement

Discover how aligning value propositions and positioning with OSP’s Value Mapping sharpens B2B messaging and strengthens internal and external alignment.

Man with glasses and mustache pointing. Text in image: "The art of the (winning) agency pitch. Mastering structure, strategy, and storytelling."

Open Strategy 14.04.2025

Agency pitch frameworks: Win more clients with OSP strategies

Discover three proven agency pitch frameworks that transform conversations into clients. Learn OSP's Value Case, Value Map, and Silent Pitch techniques.

Image of rotary dial telephones, a sketchbook with a sketch of a maze, and the text, "Effective product communication for open source projects"

Open Strategy Authentic Communication 09.04.2025

How to improve communication for open source projects

Learn how to craft clear, compelling messaging for your open source project. Boost adoption, engage contributors, and build a thriving community with our proven framework.