Website ROI partnership announcement
Your website should work as hard as you do. Open Strategy Partners and Digital Journey Coach are teaming up to help you improve website performance, boost conversions, and drive real business results—without the cost and disruption of a full rebuild. Smarter optimization starts here. Let’s unlock your website’s potential.
Website rebuilding alternatives: Turning website traffic into tangible results.
Open Strategy Partners teams up with Digital Journey Coach on a strategic approach to digital improvement.
Your website is up, running, and getting traffic—but is it doing what it should? Is it generating (enough) business for you? If conversions are low, teams are misaligned, or it's unclear what to improve next, you're not alone. Many organizations face the same challenge: your website is there, but its role in delivering business outcomes is fuzzy at best.
At Open Strategy Partners, we’ve partnered with David Bishop of Digital Journey Coach to help solve that problem—by aligning your teams, improving clarity, and turning insight into action.
tl;dr
Your website might not need a full rebuild—just smarter improvements to drive better results.
Open Strategy Partners and Digital Journey Coach are partnering to help you turn website traffic into real business impact.
With a clear plan, smart tweaks, and better team alignment, you can boost conversions and ROI without blowing your budget.
Read more about our customer journey mapping services.
Book a free 30-minute consultation to find quick wins and start getting more from the site you already have!
Website rebuilding alternatives: A smarter approach
Why a complete rebuild isn't always the answer
“Often, I’m finding that organizations don’t have a clear plan for the website,” David told us. “They’ve probably got business objectives, but they haven’t aligned their website development towards those goals. The teams inside the organization aren’t clear what the objective is for the website—because ownership is split across different departments.”
The power of strategic optimization
David brings 25 years of experience in web development, digital strategy, and continuous improvement—particularly with organizations whose digital presence isn’t clearly tied to business impact. His framework offers a comprehensive alternative to a full website rebuild, focusing on seven key steps to data-driven growth:
- Clarify business goals
- Understand customer needs
- Map user journeys
- Collect actionable feedback
- Enable data-driven growth
- Implement targeted improvements
- Create a culture of continuous optimization
Tangible benefits of optimization over rebuilding
“It's not the CMS that's the problem,” David said during his talk at DrupalCamp England 2025, “it's how we’re using it. Websites need to be continually improved. Without it, they become obsolete and often get replaced … when what they really need is better tracking, clearer goals, and team alignment around what matters.”
We couldn’t agree more. That’s why we’re combining David’s digital journey optimization expertise with OSP’s strategic content and communication services. Together, we help “upcycle” what you’ve already got with our shared approach to measurable website improvement:
- Align digital goals with business priorities
- Identify where users drop off and why
- Create a plan for high-impact improvements
- Execute content and marketing strategies that support better performance
Real-world impact: Conversion rate optimization
Rebuilding a website can be expensive, disruptive, and unnecessary. Often, the tools and content you’ve already invested in are still valuable—they just need to be better aligned with what your audience needs and how your teams work.
Improving what you already have saves budget and time and compounds value. Small, targeted changes to user journeys, calls to action, or content structure can dramatically increase your impact without increasing traffic or switching platforms.
Grow ROI faster than revenue: “If you have 1,000 people visiting your product page, and you can increase your conversion rate from 2% to 4%, that’s double the revenue from the same traffic,” David explained. “Because you’re not increasing your acquisition costs, the return on investment grows even faster.”
The power of conversion rate optimization: This graph demonstrates why improving conversion rates delivers outsized returns for your business. When conversion rates increase, ROI grows significantly faster than revenue.
Key insights:
- Accelerated growth: When conversion rate doubles from 2% to 4%, revenue doubles (+100%) while ROI increases by 150%+
- The leverage effect: With fixed acquisition costs, each additional conversion contributes directly to profit, creating exponential ROI growth
- Maximum efficiency: Improving conversion rates is one of the most cost-effective optimization strategies since you extract more value from your existing traffic
- Compounding returns: Even small conversion improvements (1-2%) create substantial profit impact without requiring additional marketing spend
FAQs: Website rebuilding alternatives
When should I consider optimization over a complete rebuild?
Consider optimization when:
- Your current website has solid core functionality
- Traffic to your site is consistent
- You're experiencing low conversion rates
- Budget is a constraint … or you just want to be smart with your money!
- The core infrastructure around your site is sound
How much can I save by optimizing instead of rebuilding?
Optimization can save 60-80% compared to a full website rebuild, with potentially (much) faster implementation and minimal disruption to your existing digital presence.
What immediate steps can I take to improve my website?
Start with:
- Analyzing user journey and drop-off points
- Improving call-to-action clarity
- Optimizing page load speeds
- Aligning content with user intent
- Implementing clear conversion paths
Start with clarity—and a 30-minute conversation
We’re offering a free 30-minute call to help you explore your digital journey challenges and leave with a few actionable takeaways.
“Just making time for small improvements—like fixing the wording on a button or clarifying a call to action—can have a real impact,” David said. “It’s about unlocking the value you already have.”
This isn’t about rebuilding your website. It’s about getting better results from what’s already there.
→ Schedule your free digital journey mapping consultation to learn more