Authentic Communication

Authentic Communication DevRel 05.03.2024

The Essential Guide: Best Practices in Marketing to Software Developers

Effective marketing to software developers can be challenging—they are particularly resistant to promotional content. Understanding their mindset will help you craft effective marketing strategies if you want to reach and influence a technical…

Authentic Communication Events & Talks 29.02.2024

Felicity Brand at Write the Docs Australia 2023

OSPea, Felicity Brand, hosted a discussion panel about the current state of technical communication at the Write the Docs Australia 2023 conference. The discussion ranged from how to prove the value of documentation and better integrate it into…

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Writing & Editing Authentic Communication 06.02.2024

The Risks of Over-Reliance on AI in B2B Content Creation

AI is now a great tool in B2B marketing, but the human touch is as crucial as ever. Content made with humans at the helm remains, for now, markedly superior to synthetically produced content in 2024.

Events & Talks Authentic Communication 31.10.2023

Empathy, Clarity, and Trust: The Cornerstones of a Successful Communication and Content Strategy

Discover how trust-centred strategies can enhance your digital communication efforts. Unlock the secrets to building credibility, fostering relationships, and nurturing customer loyalty.

Podcasts Authentic Communication 21.03.2023

GRAM, the OSP editorial code. Podcast 14

How we create credible communication through one of OSP's favorite Editing Codes: GRAM

Podcasts Authentic Communication 15.03.2023

ANTE, the OSP editorial code. Podcast 10

In this quick podcast, we discuss being clear about what you’re referring to in your writing with the editing code ANTE. There can be long rhetorical distances between whatever we’re talking about and the next “this, “that,” or “they” referring to it…

Podcasts Authentic Communication 14.03.2023

Talking Writing/Editing Codes with Chris Fenwick. Podcast 13

Learn where the Editing Codes came from, their influences, and how we developed them at OSP.

Events & Talks Authentic Communication 14.03.2023

Boost your project's trust signals with great docs!

A vibrant set of trust signals means people are far more likely to engage with your open source product, project, and community.

Podcasts Authentic Communication 07.03.2023

FUD, the OSP editorial code. Podcast 12

How we create positive and constructive communication through one of OSP's favorite Editing Codes: FUD