CASE STUDY

Content sprint

The silence of a blank page is daunting. Learn to trust process over creativity. In a content sprint, we bring a team of people together to get work done. For teams that have trouble finding time to produce the content they need, we run focused, facilitated content sprints.

What: A dedicated, facilitated session for a team to produce content. 

How: We’ll show you our tools and teach you our process to make writer’s block a thing of the past. 

Who: Teams who need to produce content but have trouble finding time and focus. You don’t need to be an expert writer.

Takeaways: You’ll leave with ready-to-publish materials and a repeatable workflow.

Content is a valuable asset

For subject-matter experts under time pressure, sometimes it seems like there’s far too much to do, and creating content to promote your work falls by the wayside. But what if you end up focusing so much on building your product that no one knows about it by the time it launches? 

When you have a clear strategy and priorities in place, a content sprint gives you time and space to produce ready-to-publish material to capture the stories about your product and connect with the people who need to know about it. . 

Stop staring at a blank page. Our structured writing and editing process was created to break writer’s block and build authentic, accurate, compelling communication—when you need it. We give you and your teams the tools you need to create strategic communications, starting with a brief, continuing through narrative points, providing evidence, and the human element that makes compelling content for the reader.

Your workshop experience

Before the session, we agree on your goals and priorities and lay out clear paths for collaboration. With clear objectives and content goals decided from the start, participants can jump in and get to work. 

The sprint kicks off with presentations and interactive exercises based on the relevant parts of the OSP strategic framework, generating and capturing content ideas for production work during the event. 

In a series of individual and small group exercises, participants then learn—and immediately put into practice—our modular, structured writing and editing process. 

Our facilitators are on hand to guide the learning and lend a professional editorial hand where needed. 

The content assets we create employ and embody authentic communication, that is: they are compelling, accurate, and trustworthy.

Outcomes

With structure and process, writing becomes a puzzle that engages creative problem-solving. Writing is also a great method for professional development, raising the profile of the talented people in your organization, and allowing time for reflective learning and documentation.

At the end of this sprint, you will have an array of materials in stages from draft to ready-to-publish: templates, concepts, briefs, drafts, and final polished content for your organization. 

Ideally, we work towards a moment where we can celebrate publishing and seeing content “go live” together. In our experience, participants leave with boosted confidence in their writing, and a sense of ownership over how their organization communicates.

Who is this workshop for?

Participants don’t need to be expert writers, but rather, subject-matter experts. They may be working directly with customers, building your product, or providing service. They may have never worked together before, but they share a common goal to communicate what you do in accurate, compelling, trustworthy content.

Formats

We can arrange practical workshops and content sprints online or in-person for a variety of group sizes from small to large. Tailored to your needs and goals, they can run from one to five days in length, for example as a series of 90-minute or half-day workshops, plus individual breakout sessions.

Companion workshops

The content sprint workshop is a standalone session, but it works particularly well after completing our Writer Enablement workshop.

Contact us to book a workshop today!

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