Customer journey mapping services: Optimize your website ROI
Open Strategy Partners in partnership with Digital Journey Coach
Align your digital efforts. Unlock your website’s full potential.
Your website is up and running—but it’s not clear what impact it’s having.
- You’re getting traffic but not seeing the results you expected.
- There’s no shared visibility into what’s working, what’s not, or what to do next.
- Without a clear direction and data to help you make decisions, your teams may be focusing on different priorities.
Our customer journey mapping services help you clarify this picture. Visualize how visitors move through your website and where they drop off. Make informed decisions, align your teams, and focus your efforts and investments.
Reconnect your website to your business goals, identify real opportunities for growth, and build a shared plan for continual improvement.
Want to get right to it? If all this sounds good, schedule a free 30-minute call, get actionable takeaways, and see whether our customer journey mapping services are right for your organization.
Customer journey mapping services
Customer journey mapping, also known as “digital journey mapping,” or “user story mapping,” visualizes how visitors move through your website—from the first landing to a completed action—whether buying something, signing up, or finding what they came for.
We help you understand your website:
- Where people drop off or get stuck
- What content or functionality drives which actions
- How decisions in your organization affect the user experience
This insight is the foundation for making practical, effective improvements to advance your digital presence and business.
You don't need a rebuild, you need better ROI
Don’t fall into the trap of replacing your website when you don’t need to. The real problem isn’t the platform—it’s the misalignment between business goals, user needs, and internal workflows.
When you improve the digital journey instead of rebuilding from scratch, you:
- Increase conversions without increasing traffic
- Get more value from your existing tools and team
- Avoid unnecessary technology changes
- Build a culture of data-driven, ongoing improvement
What we offer: A growth workshop that leads to action
We start with a focused, practical engagement to help your team:
- Align across teams on your website’s business purpose
- Understand customer needs and barriers
- Map digital journeys and identify key drop-off points
- Prioritize high-impact improvements
You will walk away with a tailored action plan to start improving your site immediately and a better-aligned team ready to support those improvements.
Our combined approach
This offering is a collaboration between:
Digital Journey Coach
David Bishop brings a structured, 7-part framework to diagnose digital performance and enable predictable ROI through cultural change, internal alignment, and practical measurement.
Open Strategy Partners
We turn insight into action. If your digital journey improvement opportunities include messaging, content, or marketing execution, OSP is your strategic and delivery partner. We help you craft value-based messaging, content strategies, and campaigns that convert.
Ready to start?
Schedule a free 30-minute call. Get quick, actionable takeaways and see whether our customer journey mapping services are right for you.