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Illustration of two women staring at one another. The text "Value Proposition vs. Positioning Statement" overlays the image
Open Strategy 03.05.2025

Value Proposition vs. Positioning Statement

Discover how aligning value propositions and positioning with OSP’s Value Mapping sharpens B2B messaging and strengthens internal and external alignment.

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A row of old, beloved toy boats in need of tender loving care
Open Strategy 28.04.2025

Website rebuilding alternatives: Optimize without a complete redesign

Explore proven alternatives to website rebuilding. Learn how to improve conversions, align teams, and boost performance without a costly redesign.

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Man with glasses and mustache pointing. Text in image: "The art of the (winning) agency pitch. Mastering structure, strategy, and storytelling."
Open Strategy 14.04.2025

Agency pitch frameworks: Win more clients with OSP strategies

Discover three proven agency pitch frameworks that transform conversations into clients. Learn OSP's Value Case, Value Map, and Silent Pitch techniques.

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Image of rotary dial telephones, a sketchbook with a sketch of a maze, and the text, "Effective product communication for open source projects"
Open Strategy Authentic Communication 09.04.2025

How to improve communication for open source projects

Learn how to craft clear, compelling messaging for your open source project. Boost adoption, engage contributors, and build a thriving community with our proven framework.

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Events & Talks Open Strategy 19.02.2025

Everything Open 2025: Open Technologies and the Future of Data

Our report from Everything Open 2025, examining critical challenges in data scarcity, digital commons, and the evolving landscape of open technologies.

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A shipping container labeled "MCP" floating in a digital landscape with other shipping containers.
Open Strategy AI MarTech 10.01.2025

The Model Context Protocol: Unify your marketing stack with AI

Discover how the Model Context Protocol (MCP) revolutionizes marketing technology. Learn how MCP connects AI systems and tools, eliminates silos, and streamlines workflows for marketing leaders. Prepare your organization for this game-changing…

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Ruth Cheesley on a Mautic-themed background. Photo by Simply C Photography
Open Strategy 07.01.2025

Inspiring leadership for open source sustainability: lessons from Ruth Cheesley and Mautic

Learn how Ruth Cheesley’s leadership at Mautic highlights the role of diverse skills and governance in driving open source sustainability and long-term project success.

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A woman sitting at a desk looking at a computer screen displaying the Open Strategy Partners logo
Open Strategy Authentic Communication 04.12.2024

Mastering the message: The OSP guide to product communication strategy for SaaS and tech

Create compelling brand messaging that resonates with your audience and drives business growth. Our 10 step guide helps you align marketing, improve audience engagement, and establish your product as an industry leader.

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Unlocking the Power of the Value Case poster
Open Strategy Tools & Templates 07.11.2024

Unlocking the power of Value Cases for strategic marketing

How Value Cases improve product messaging. Value Cases help marketers turn complex products into relatable messaging, align stakeholders across teams, and tell compelling stories. Learn how Value Cases can simplify technical jargon, unify internal…

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