Open Strategy
The Model Context Protocol: Unify your marketing stack with AI
Discover how the Model Context Protocol (MCP) revolutionizes marketing technology. Learn how MCP connects AI systems and tools, eliminates silos, and streamlines workflows for marketing leaders. Prepare your organization for this game-changing…
MoreInspiring leadership for open source sustainability: lessons from Ruth Cheesley and Mautic
Learn how Ruth Cheesley’s leadership at Mautic highlights the role of diverse skills and governance in driving open source sustainability and long-term project success.
MoreMastering the message: The OSP guide to product communication strategy for SaaS and tech
Create compelling brand messaging that resonates with your audience. Our guide covers 10 key components for a strategic communication plan—helping you align marketing, improve audience engagement, and establish your product as an industry leader.
MoreUnlocking the power of Value Cases for strategic marketing
How Value Cases improve product messaging. Value Cases help marketers turn complex products into relatable messaging, align stakeholders across teams, and tell compelling stories. Learn how Value Cases can simplify technical jargon, unify internal…
MoreThe 2025 B2B Brand and Product Positioning Framework
Learn the proven framework for B2B Brand Positioning. Build your value proposition and stand out in 2025 with expert strategies and tools.
MoreNew workshop announcement: Values, Voice, and Tone
Master how to communicate about your B2B tech with clarity consistency, and authenticity across all your channels and audiences.
MoreOSP, supporting Drupal Certified Partners
Discover how Open Strategy Partners supports Drupal Certified Partners through collaboration with the Drupal Association, helping agencies gain recognition, communicate value, and shape the future of open source technologies and communities.
MoreFrom building websites to changing society: Reflections from Everything Open 2024
We were thrilled when OSPea Felicity Brand was invited to represent Open Strategy Partners at Everything Open, Australia’s premier open source conference in April 2024. Here are her impressions of the event and the talk she gave on how FOSS is…
MoreBuild a Product Adoption Strategy on Technical Truth
OSP's Value Map and Product Communications Framework creates clear, fact-based messaging to foster trust and empathy.
More- 1
- 2