Open Strategy
Agency pitch frameworks: Win more clients with OSP strategies
Discover three proven agency pitch frameworks that transform conversations into clients. Learn OSP's Value Case, Value Map, and Silent Pitch techniques.
MoreHow to improve communication for open source projects
Learn how to craft clear, compelling messaging for your open source project. Boost adoption, engage contributors, and build a thriving community with our proven framework.
MoreEverything Open 2025: Open Technologies and the Future of Data
Our report from Everything Open 2025, examining critical challenges in data scarcity, digital commons, and the evolving landscape of open technologies.
MoreThe Model Context Protocol: Unify your marketing stack with AI
Discover how the Model Context Protocol (MCP) revolutionizes marketing technology. Learn how MCP connects AI systems and tools, eliminates silos, and streamlines workflows for marketing leaders. Prepare your organization for this game-changing…
MoreInspiring leadership for open source sustainability: lessons from Ruth Cheesley and Mautic
Learn how Ruth Cheesley’s leadership at Mautic highlights the role of diverse skills and governance in driving open source sustainability and long-term project success.
MoreMastering the message: The OSP guide to product communication strategy for SaaS and tech
Create compelling brand messaging that resonates with your audience and drives business growth. Our 10 step guide helps you align marketing, improve audience engagement, and establish your product as an industry leader.
MoreUnlocking the power of Value Cases for strategic marketing
How Value Cases improve product messaging. Value Cases help marketers turn complex products into relatable messaging, align stakeholders across teams, and tell compelling stories. Learn how Value Cases can simplify technical jargon, unify internal…
MoreThe 2025 B2B Brand and Product Positioning Framework
Learn the proven framework for B2B Brand Positioning. Build your value proposition and stand out in 2025 with expert strategies and tools.
MoreNew workshop announcement: Values, Voice, and Tone
Master how to communicate about your B2B tech with clarity consistency, and authenticity across all your channels and audiences.
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