Posts by Team OSP
DevRel vs. Developer Marketing: A Guide to Key Differences
Discover how DevRel and developer marketing complement each other to build authentic relationships, support developers, and drive product adoption.
MoreBoost Your Sales with our Ultimate Guide to Product Data Sheets
Everyone is asking us: “OSP, what is your secret for compelling Product Data Sheets (PDS)?!” Ask no more! Learn how to create clear, engaging PDSs using our Value Map methodology in this handy guide.
MoreMaster B2D Marketing: Key Strategies to Engage Developers
Learn nuanced strategies for effective B2D marketing that target developers as key decision-makers. Discover authentic communication, technical truth, metrics, and future trends for engaging this distinct audience.
MoreEmpower Your Message: B2B Copywriting Crafted with Clarity and Purpose
Learn how to craft compelling B2B marketing copy that resonates with technical audiences, using our examples and tips.
MoreThe Essential Guide: Best Practices in Marketing to Software Developers
B2D marketing is a specialized skillset. We show how to write with clarity to convey your technical truth.
MoreThe Risks of Over-Reliance on AI in B2B Content Creation
Explore the impact of LLMs in B2B content, and see our approach using AI to complement human ingenuity.
MoreBuild a Product Adoption Strategy on Technical Truth
OSP's Value Map and Product Communications Framework creates clear, fact-based messaging to foster trust and empathy.
MoreTeam Success: Flow and Productivity
Consistent productivity is essential for so many of us. A flow state helps. Here are some tips that work for us when we need that flow to happen.
MoreWriting Appreciation: Unpack the SPAC
Explaining financial technology to a dual audience of uninformed and in-the-know readers is hard. In this Writing Appreciation Corner, we see it done well.
More