Posts by Team OSP
Navigating the synergy: A guide to DevRel and developer marketing in the tech ecosystem
By understanding and effectively implementing complimentary DevRel and developer marketing programs, your company can better create authentic relationships, provide valuable support, and foster product adoption within developer communities.
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Boost Your Sales with our Ultimate Guide to Product Data Sheets
Everyone is asking us: “OSP, what is your secret for compelling Product Data Sheets (PDS)?!” Ask no more! Learn how to create clear, engaging PDSs using our Value Map methodology in this handy guide.
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Mastering B2D Marketing: Key Strategies for Engaging Developers
Explore the nuanced strategies for effective B2D marketing, catering to developers as key decision-makers. Discover authentic communication, technical truth, metrics, and future trends for engaging this distinct audience.
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Empower Your Message: B2B Copywriting Crafted with Clarity and Purpose
Learn how to craft compelling B2B marketing copy that resonates with technical audiences, using our examples and tips.
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The Essential Guide: Best Practices in Marketing to Software Developers
Effective marketing to software developers can be challenging—they are particularly resistant to promotional content. Understanding their mindset will help you craft effective marketing strategies if you want to reach and influence a technical…
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The Risks of Over-Reliance on AI in B2B Content Creation
AI is now a great tool in B2B marketing, but the human touch is as crucial as ever. Content made with humans at the helm remains, for now, markedly superior to synthetically produced content in 2024.
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Build a Product Adoption Strategy on Technical Truth
Creating a groundbreaking technology is only the beginning. Product owners often overlook the challenge of a clear communication strategy and effective product marketing strategy to convey its true value.
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Team Success: Flow and Productivity
Consistent productivity is essential for so many of us. A flow state helps. Here are some tips that work for us when we need that flow to happen.
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Writing Appreciation: Unpack the SPAC
Explaining financial technology to a dual audience of uninformed and in-the-know readers is hard. In this Writing Appreciation Corner, we see it done well.
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