Posts by Team OSP
Value Proposition vs. Positioning Statement
Discover how aligning value propositions and positioning with OSP’s Value Mapping sharpens B2B messaging and strengthens internal and external alignment.
MoreWebsite rebuilding alternatives: Optimize without a complete redesign
Explore proven alternatives to website rebuilding. Learn how to improve conversions, align teams, and boost performance without a costly redesign.
MoreUnlocking the power of Value Cases for strategic marketing
How Value Cases improve product messaging. Value Cases help marketers turn complex products into relatable messaging, align stakeholders across teams, and tell compelling stories. Learn how Value Cases can simplify technical jargon, unify internal…
MoreThe 2025 B2B Brand and Product Positioning Framework
Learn the proven framework for B2B Brand Positioning. Build your value proposition and stand out in 2025 with expert strategies and tools.
MoreNew workshop announcement: Values, Voice, and Tone
Master how to communicate about your B2B tech with clarity consistency, and authenticity across all your channels and audiences.
MoreDevRel vs. Developer Marketing: A Guide to Key Differences
Discover how DevRel and developer marketing complement each other to build authentic relationships, support developers, and drive product adoption.
MoreBoost Your Sales with our Ultimate Guide to Product Data Sheets
Everyone is asking us: “OSP, what is your secret for compelling Product Data Sheets (PDS)?!” Ask no more! Learn how to create clear, engaging PDSs using our Value Map methodology in this handy guide.
MoreMaster B2D Marketing: Key Strategies to Engage Developers
Learn nuanced strategies for effective B2D marketing that target developers as key decision-makers. Discover authentic communication, technical truth, metrics, and future trends for engaging this distinct audience.
MoreEmpower Your Message: B2B Copywriting Crafted with Clarity and Purpose
Learn how to craft compelling B2B marketing copy that resonates with technical audiences, using our examples and tips.
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