DevRel
Navigating the synergy: A guide to DevRel and developer marketing in the tech ecosystem
By understanding and effectively implementing complimentary DevRel and developer marketing programs, your company can better create authentic relationships, provide valuable support, and foster product adoption within developer communities.
MoreMastering B2D Marketing: Key Strategies for Engaging Developers
Explore the nuanced strategies for effective B2D marketing, catering to developers as key decision-makers. Discover authentic communication, technical truth, metrics, and future trends for engaging this distinct audience.
MoreThe Essential Guide: Best Practices in Marketing to Software Developers
B2D marketing is a specialized skillset. We show how to write with clarity to convey your technical truth.
MoreBridging the Tech-Biz Gap
Involving people from across your company to create outward communications strengthens internal communication and collaboration within your organization.
MoreDevRel in our DNA
Even though you don’t see the term "DevRel" in the OSP origin story, our founders have deep roots in developer relations.
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Marketing your project to increase adoption and grow community
Through the lens of technical communication, jam and Tracy look at marketing from an open source perspective and consider how you can apply well established techniques to help your project and community thrive.
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"Biz v Devs" - A story of cross-cultural communication
In this keynote address at DrupalCamp Poland, jam talks about how developer teams and business teams don’t always understand each other.
MoreMarketing your open source project to increase contribution
Heather McNamee provides practical takeaways to help you reach the right audience and open up productive lines of communication with your project’s users and community members.
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