Posts by Jeffrey A. McGuire

Jeffrey A. "jam" McGuire, Partner at Open Strategy Partners, helps organizations communicate and grow at the intersection of open source software, business, and culture. He connects the value and people behind the technologies to the people who need to know about them through inspiring conversations, keynotes, podcasts, and more. His approach to technology marketing—sharing the human context of complex technology solutions, and celebrating the expertise and success of their creators—has left its mark in business and open source communities over the last 15+ years. Open Strategy Partners helps you communicate the value of what you do to connect you with the people who need to know about it, and help you grow.

Authentic Communication Writing & Editing Podcasts 07.02.2023

SPOCK, the OSP editorial code. Podcast Ep 08

On the podcast, we discuss how we use the code SPOCK to help everyone’s writing live long and prosper.

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ACRO podcast episode title card
Authentic Communication Writing & Editing Podcasts 31.01.2023

ACRO, the OSP editorial code. Podcast Ep 07

Learn how acronyms in your B2B writing help build your authority and stay concise. Readers learn more, faster.

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Events & Talks 22.09.2022

A Communication Playbook to Grow Your Agency DrupalCon Prague 2022

An actionable, straightforward model for selling better by building trust with your prospects before they ever meet you.

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Writing & Editing 18.01.2022

How we decide when a blog post is “done”

There is no such thing as a ‘perfect’ draft—so how do you know when you’re done? OSP uses a pre-publishing checklist to answer that question.

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Authentic Communication 07.12.2021

It Takes a Village: Creating the TYPO3 Guidebook

Channeling community knowledge and experience into an open source technology book was a privilege and a lot of hard work. We think the result was worth it. Yes, we’d probably do it again :-)

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Ahead, a shining morning star hangs above a winding upwards path.
Writing & Editing 19.11.2021

Five Tips For Writing a Stellar Case Study

There’s an art to creating a compelling case study. We share our tips for writing high-impact case studies.

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Podcasts Authentic Communication 17.11.2021

PAX, the OSP editorial code. Podcast 06

On the podcast, we discuss the code PAX and using non-violent language in our business writing.

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Podcasts 26.10.2021

FRONT, the OSP editorial code. Podcast 05

On the podcast, we discuss how we use the code FRONT to engage readers right away.

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Podcasts 30.09.2021

REPET, the OSP editorial code. Podcast 04

On the podcast, we discuss how we use the code REPET to avoid repetition and keep things interesting.

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Contact

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