Posts by Jeffrey A. McGuire
Jeffrey A. "jam" McGuire, Partner at Open Strategy Partners, helps organizations communicate and grow at the intersection of open source software, business, and culture. He connects the value and people behind the technologies to the people who need to know about them through inspiring conversations, keynotes, podcasts, and more. His approach to technology marketing—sharing the human context of complex technology solutions, and celebrating the expertise and success of their creators—has left its mark in business and open source communities over the last 15+ years. Open Strategy Partners helps you communicate the value of what you do to connect you with the people who need to know about it, and help you grow.
SPOCK, the OSP editorial code. Podcast Ep 08
On the podcast, we discuss how we use the code SPOCK to help everyone’s writing live long and prosper.
MoreACRO, the OSP editorial code. Podcast Ep 07
Learn how acronyms in your B2B writing help build your authority and stay concise. Readers learn more, faster.
MoreA Communication Playbook to Grow Your Agency DrupalCon Prague 2022
An actionable, straightforward model for selling better by building trust with your prospects before they ever meet you.
MoreHow we decide when a blog post is “done”
There is no such thing as a ‘perfect’ draft—so how do you know when you’re done? OSP uses a pre-publishing checklist to answer that question.
MoreIt Takes a Village: Creating the TYPO3 Guidebook
Channeling community knowledge and experience into an open source technology book was a privilege and a lot of hard work. We think the result was worth it. Yes, we’d probably do it again :-)
MoreFive Tips For Writing a Stellar Case Study
There’s an art to creating a compelling case study. We share our tips for writing high-impact case studies.
MorePAX, the OSP editorial code. Podcast 06
On the podcast, we discuss the code PAX and using non-violent language in our business writing.
MoreFRONT, the OSP editorial code. Podcast 05
On the podcast, we discuss how we use the code FRONT to engage readers right away.
MoreREPET, the OSP editorial code. Podcast 04
On the podcast, we discuss how we use the code REPET to avoid repetition and keep things interesting.
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