Authentic Communication
Mastering the message: The OSP guide to product communication strategy for SaaS and tech
Create compelling brand messaging that resonates with your audience. Our guide covers 10 key components for a strategic communication plan—helping you align marketing, improve audience engagement, and establish your product as an industry leader.
MoreThe 2025 B2B Brand and Product Positioning Framework
Learn the proven framework for B2B Brand Positioning. Build your value proposition and stand out in 2025 with expert strategies and tools.
MoreNew workshop announcement: Values, Voice, and Tone
Master how to communicate about your B2B tech with clarity consistency, and authenticity across all your channels and audiences.
MoreOSP, supporting Drupal Certified Partners
Discover how Open Strategy Partners supports Drupal Certified Partners through collaboration with the Drupal Association, helping agencies gain recognition, communicate value, and shape the future of open source technologies and communities.
MoreNavigating the synergy: A guide to DevRel and developer marketing in the tech ecosystem
By understanding and effectively implementing complimentary DevRel and developer marketing programs, your company can better create authentic relationships, provide valuable support, and foster product adoption within developer communities.
MoreMastering B2D Marketing: Key Strategies for Engaging Developers
Explore the nuanced strategies for effective B2D marketing, catering to developers as key decision-makers. Discover authentic communication, technical truth, metrics, and future trends for engaging this distinct audience.
MoreThe B2B Writer-Editor Relationship: A Guide to Productive Feedback Exchanges
Improve your B2B copywriting with a healthy writer-editor relationship: gracefully receive feedback, mindfully action suggestions, engage in respectful dialogue. We show you how!
MoreEmpower Your Message: B2B Copywriting Crafted with Clarity and Purpose
Learn how to craft compelling B2B marketing copy that resonates with technical audiences, using our examples and tips.
MoreThe Essential Guide: Best Practices in Marketing to Software Developers
B2D marketing is a specialized skillset. We show how to write with clarity to convey your technical truth.
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