The OSP Values, Voice, and Tone Workshop
Authentic communication is essential for your business.
People writing for your brand might interpret a ‘professional’ or ‘friendly’ brand voice differently, leading to communication that doesn't resonate with your audience or reflect your company's values. This kind of inconsistency can confuse your audience, lead to misaligned expectations, and weaken your brand.
Get your team aligned on what that means.
Master how to communicate with clarity
consistency, and authenticity
across all your audiences.
Introducing the OSP Values, Voice, and Tone Workshop.
Distill your organization's character into clear language and communication guidelines, ensuring everyone speaks with one voice. We guide you in identifying your values, developing a shared vocabulary, and applying these to different contexts and audiences.
What you'll learn
- How to identify and articulate the values that define your organization.
- How to create a shared vocabulary that resonates across teams.
- How to adapt your communication tone for different audiences and contexts, from marketing campaigns to customer support.
Why attend?
- Clarify your voice: Establish a consistent tone that authentically reflects your organization’s values.
- Connect with your audiences: Tailor your communication style to speak effectively to different audience segments—whether it’s a support ticket or a marketing campaign.
- Empower your team: Ensure all contributors can speak in a unified voice, helping to streamline content creation and improve coherence across every department.
Ready to transform your communication?
Contact us to book your workshop today.
Workshop outline
- Values discovery: Identify the core values of your organization through a series of interactive exercises.
- Shared vocabulary development: Develop definitions that resonate across teams, ensuring everyone understands what a ‘serious’ or ‘direct’ tone means in your company context and knows how to turn those concepts into consistent words.
- Applying your voice and tone: Define how your values translate into actionable communication guidelines for different contexts—whether customer support, advertising, or internal communications.
- Guide creation: Use our OSP Writing Toolset to create your brand’s Values, Voice, and Tone Guide, including word choices, writing samples, and guidelines to ensure consistency.
Who is this workshop for?
- Managers and decision-makers: Looking to align messaging across departments.
- Marketing and communication teams: Needing consistent, authentic messaging.
- Product and support teams: Wanting to provide a coherent customer experience across all touchpoints.
Benefits of attending
- Coherence and consistency: Ensure all external and internal communications align with your brand values.
- Cultural sensitivity: Understand how different cultural and language backgrounds affect tone, ensuring inclusivity and appropriateness.
- Streamlined content creation: Empower every contributor to communicate effectively, reducing the time and effort required to create aligned content.
Take-away materials
A custom Values, Voice, and Tone Guide for your organization, including:
- Defined values and their practical application in communication.
- Shared vocabulary definitions.
- Writing samples for different contexts.
- Tools to maintain consistency across your teams.
Workshop duration and customization
Our Values, Voice, and Tone Workshop can be adapted to fit your needs:
- Onsite: One to several half-day sessions.
- Online: A series of 90-minute interactive sessions. We work with you beforehand to tailor the agenda to your unique business goals.
Delivery options
- In-person: Available on-site at your location or at industry conferences.
- Online: Interactive sessions with optional recordings for future reference.
OSP helps us to clarity. We really appreciate the great work Open Strategy Partners has done for Lockr and Source over the last year. Outside the quality of the work product itself (which was stellar), I feel like the sessions with the OSP team have actually helped us think through and understand our own company better.
Values, voice, and tone workshop, WiiFM?
Inconsistent messaging leads to confusion, misaligned expectations, and a weakened brand. Achieve coherence, cohesion, and a unified brand voice across all departments and audiences with this workshop. Identify your organization's core values, develop a shared vocabulary, and create consistent communication guidelines.