Posts by Charlotte Han

Alumna Charlotte Han was a Strategic Consultant at OSP. She helped refine our company processes and develop strategic frameworks that help our clients communicate the value they deliver. She is a digital and brand strategist, community builder, and speaker. Her experience lies in leading cross-functional teams to deliver compelling go-to-market strategies, product positioning, and technology adoption, especially the adoption of artificial intelligence in the enterprise environment. Charlotte built Rethink.Community, a space for creative marketers with curious minds to share knowledge and skill-up for the future. Thanks to growing up in Asia, becoming American in Silicon Valley, and now living in Europe, she’s learned not to take things for granted and make unexpected connections. Based in Munich, Germany, Charlotte is interested in how technologies can advance human lives. She enjoys networking with the misfits, rebels, and troublemakers who aren’t afraid to shake things up. Thanks for being awesome, Charlotte.

Authentic Communication Open Strategy 07.07.2021

How to Write a B2B Case Study That Wins You Business and Influences Buyers

B2B case studies are the most effective sales and marketing assets to win new business opportunities. Learn how to use them to convince and convert customers.