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Recent OSP blog posts

Authentic Communication Writing & Editing 26.02.2025

Writing a Positioning Statement: 10 Compelling Examples

A step-by-step process for using the OSP value map to write a brand positioning statement, with examples and a list of common mistakes.

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Events & Talks Open Strategy 19.02.2025

Everything Open 2025: Open Technologies and the Future of Data

Our report from Everything Open 2025, examining critical challenges in data scarcity, digital commons, and the evolving landscape of open technologies.

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A pair of comic-style hands holding a cell phone. In the background, sci-fi style displays glowing. On the phone screen is the text, "The future of marketing operations isn't about flashy new interfaces; it's about making your existing, familiar tools work seamlessly together through text-based environments you already use." Pink header text: "Agentic AI and MCP: How autonomous AI assistants will transform marketing workflows"
AI MarTech 22.01.2025

Agentic AI workflows: Mastering LLM interaction with MCP for marketing teams

Learn the art of interacting with Large Language Models (LLMs) and Agentic AI. Discover how marketing teams can develop the skills needed to effectively guide, oversee, and maximize the potential of autonomous AI agents in their daily operations.

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