Marketing Strategy Services for B2B Tech and SaaS Growth
We help you communicate, connect, and grow through strategic marketing that drives measurable results.
Our marketing strategy services transform how B2B tech companies position themselves, reach customers, and accelerate growth. Get clarity on your market position and a roadmap for sustainable growth.
Book your free strategy consultation →
Learn how our B2B messaging audit works →
Why you need a clear marketing strategy
Unclear positioning costs you customers. Prospects can't buy what they don't understand, and confused messaging loses deals to clearer competitors.
Misaligned teams waste resources. When marketing, sales, and product teams tell different stories, you're fighting yourself instead of winning over customers.
Generic messaging gets ignored. Without differentiation, your solution sounds like everyone else's, forcing you to compete on price alone.
Rapid growth breaks weak foundations. Scaling without strategic clarity multiplies problems instead of multiplying results.
Market timing matters. Waiting for perfect clarity costs opportunities that proactive positioning captures.
Our marketing strategy services
Join 50+ B2B tech companies who have transformed strategic clarity into competitive advantage with our proven frameworks.
Product messaging and positioning
When your value is clear, prospects understand and choose your solution faster. If your product's benefits get lost in technical complexity, prospects might not understand why they should choose you. We structure your messaging into compelling value narratives using our Value Map methodology, connecting technical features to customer-focused benefits.
Competitive analysis and competitive positioning
Clear positioning wins against established players and drives sustainable competitive advantage. You're losing deals to better-positioned competitors who sound more precise and more compelling. We analyze competitive landscapes, identify differentiation opportunities, and position you in the strongest market position.
Target audience and personas analysis
Focused messaging resonates with decision-makers and drives conversions when you know exactly who you're talking to. Marketing that speaks to everyone converts no one, leaving you with scattered messaging and poor results. Our persona development goes beyond demographics to uncover actual buying triggers, decision criteria, and communication preferences.
Buyer and customer journeys
Optimized touchpoints guide prospects to purchase and reduce drop-off rates throughout your funnel. Prospects drop off at unknown points in your funnel, and you don't know why or where to optimize. We map complete customer journeys from awareness to advocacy, identifying every interaction point and optimizing messaging, content, and experiences.
SEO and Generative Engine Optimization (GEO) strategy
Visibility across all search channels, including AI assistants and chatbots, captures prospects wherever they search. Traditional SEO misses AI-powered search and answer engines, limiting your visibility in evolving search landscapes. We optimize for both conventional search and AI-generated responses, ensuring your content appears whether prospects search traditionally or ask AI assistants.
Authority-topic content planning
Market recognition as the go-to thought-leader in your space builds trust and generates qualified leads. Industry thought leadership feels impossible to achieve, leaving you invisible in important conversations. We identify your unique expertise and build content authority, transforming your technical knowledge into market-leading content.
Fractional-CMO and strategic leadership
C-level marketing leadership and strategic guidance without the full-time commitment or overhead. Many growing companies need senior marketing expertise but aren't ready for a full-time CMO hire.
We provide Fractional-CMO services that combine all our strategic capabilities—from messaging and positioning to content architecture and competitive analysis—under unified senior leadership.
Scale from strategic guidance to full operational marketing management as your business grows. And, of course, we can offer any of our operational services alongside.
How we work
We meet you where you are and design solutions for your specific needs and growth stage.
For growing companies: Fractional-CMO partnership with the ability to scale to full operational capabilities. We become your strategic marketing leadership plus execution team.
For established companies: Creative and operational multipliers for your existing marketing team. We augment capacity for launches, special projects, and strategic challenges your team hasn't been able to solve.
Our collaborative approach:
- Listen and understand. Where are you now? Where do you want to go? What's working and what isn't?
- Identify opportunities. What's blocking growth? What strategic or operational gaps need addressing?
- Design together. Collaboratively create targeted solutions that fit your business stage, timeline, and goals.
- Execute flexibly. Deliver strategic frameworks, campaigns, content, or operational support as needed.
- Evolve with you. Adapt our approach as your needs change and your business grows.
Why Open Strategy Partners?
Flexible partnership approach
We augment your existing capabilities rather than replace them. Whether you need strategic leadership, creative problem-solving, or operational capacity, we adapt to your team structure and goals.
B2B tech specialization
Experienced technologist communicators and marketers who understand complex solutions. We can work in German and English in-house for meetings, planning, strategy, and content delivery.
Proven frameworks
Unique methodologies like the OSP Value Map, Trust Signals, and strategic processes we have developed and refined specifically for and with B2B tech clients over the last decade.
Right-sized engagement
From targeted projects to fractional-CMO partnerships. You get multiple experts for the price of a project or retainer, scaled to your needs and growth stage.
Immediate impact
We start delivering value from day one: strategic frameworks and content. No lengthy ramp-up periods or internal politics to navigate.
“OSP improved nearly every aspect of our communication. From the website, content structure, documentation, and our social media presence, Sulu's communications are now the same high quality that we aim for developing our product. OSP is our outsourced MarComms department.”
“The whole process of recognizing us as a product company started. Until then, we were a bunch of developers doing something that might be cool.”
“I could reduce my time investment to produce quality content by 90% ... from ~10-15 hours to a 1-hour interview and 30 minutes of edits.”
Let's build your growth strategy
Whether you're launching a new product, entering new markets, or scaling your success, strategic clarity accelerates every growth initiative. Stop guessing what resonates with your market and start building on proven strategic foundations.
Book your free strategy consultation →
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