Content marketing and SEO/GEO services that grow your business
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Our content marketing and SEO/GEO services
Join 50+ B2B tech companies who have built
sustainable growth on OSP strategic content and services.
Product pages
Professional first impressions that convert prospects into customers when they discover your solutions. Many B2B tech companies struggle with product pages that feel too technical or fail to communicate clear value to decision-makers. We create compelling product pages that communicate technical capabilities in business language, highlighting benefits that matter to your target audience while maintaining technical accuracy.
Website content and brand voice
Authentic brand personality that builds connection and trust beyond technical specifications. Your website might have all the technical details, but still lack the human voice that helps prospects feel confident about working with you. We develop website content that introduces your brand's personality, values, and approach while maintaining technical credibility and professional authority.
Expert guides and thought leadership
Market authority that positions you as the go-to solution in your space through valuable, expert-driven content. Industry thought leadership feels difficult to achieve when you're focused on product development and client delivery. We interview your team and industry experts to create authoritative guides that establish credibility, build topic authority, and educate both current and potential clients—content that both search engines and AI assistants recognize as the definitive source in your field.
Case studies
Compelling success stories that prove your transformative impact and celebrate client achievements. Potential clients want to see evidence that your solution delivers real results, but creating detailed case studies takes significant time and expertise. We interview your clients and team members to develop case studies that showcase the transformative power of your offerings while highlighting client success.
Blogs and articles
High-quality, engaging content that saves you up to 90% of the time you'd need to write great blogs yourself. Content creation demands consistent effort and expertise that many teams don't have bandwidth for, leading to sporadic publishing or generic content. We use our journalistic interview process to create original, expert-driven blog content that drives traffic, builds authority, and supports your sales process.
Social media messaging
Strategic social content that connects and engages with others in your areas of expertise without feeling promotional or generic. Social media requires consistent, authentic engagement that many B2B companies struggle to maintain while balancing technical accuracy with engaging communication. We develop social messaging strategies and content that position you as a thought leader while fostering genuine connections in your professional community.
Technical documentation
Clear, user-focused documentation that increases adoption and ensures user success with your solutions. Technical documentation often becomes too complex for users or too simplified for technical accuracy, leading to poor user experiences and increased support burden. We create technical documentation that balances comprehensiveness with usability, helping users succeed while reducing your support overhead.
Why content marketing, SEO, and GEO work better together
Long-term growth through strategic content that maximizes visibility across traditional search and AI-driven research channels.
Content marketing, SEO, and GEO (generative engine optimization) create sustainable growth when they work together strategically. Unlike paid advertising that stops delivering results when you stop paying, quality content continues attracting and converting prospects months or years after publication.
Enterprise buyers now research in two ways: traditional Google searches for discovery and AI assistants like ChatGPT, Perplexity, and Gemini for deeper evaluation and comparison.
This creates an opportunity. Our integrated approach captures prospects across both research channels:
Hub and spoke content strategy:
- Pillar content: Authoritative pages covering broad topics your audience searches for
- Satellite content: Supporting articles and guides that dive deep into specific areas
- Strategic linking: Connecting content to build topical authority and improve rankings
Dual-channel optimization:
- SEO optimization ensures visibility in traditional search results
- GEO optimization positions your content for AI assistant recommendations
- Expert-driven content that AI systems recognize as authoritative sources
This approach builds the expertise, experience, authority, and trustworthiness that search engines reward, AI assistants reference, and prospects value.
Early adoption gives you a sustainable competitive advantage while your competitors focus on single channels.
Our methodology: Plant, nurture, grow
We meet you where you are and design content solutions that scale with your business growth.
Phase 1: Prepare
Lay the groundwork for strategic content success. We conduct strategic workshops, SEO audits, and develop your content roadmap with both traditional search and AI optimization in mind. You get clarity on goals, priorities, and messaging that becomes the foundation for sustainable growth across research channels.
Phase 2: Plant
Create and implement foundational content assets. We develop pillar pages, satellite articles, and initial campaigns based on your strategic foundation. Early traffic gains and increased engagement begin building momentum for long-term results while establishing your authority with AI systems.
Phase 3: Grow
Scale your content ecosystem for sustained results. Advanced campaigns, ongoing content creation, and strategic optimization deliver consistent traffic, leads, and conversions while compounding authority over time. Your content becomes the go-to source that both search engines and AI assistants recommend.
Why Open Strategy Partners?
Expert-driven content methodology
Original, expert-driven content that puts new information into the world through interviewing subject-matter experts. We create opinionated, human content with direct quotes and fresh insights that only your company can provide, not recycled information from generic sources.
B2B tech specialists
We are technologist communicators and marketers who understand complex solutions.
We can work in German and English in-house for meetings, planning, strategy, and content delivery.
Future-proof optimization approach
Content marketing, SEO, and GEO require patience and consistency to deliver long-term returns. We focus on sustainable growth strategies that work across traditional search and AI-driven research channels, rather than quick fixes that disappear when trends change.
Integrated strategy and execution
Both strategic planning and hands-on content creation. From workshops and audits to writing and optimization, we handle the complete content marketing process with dual-channel optimization built in.
“OSP improved nearly every aspect of our communication. From the website, content structure, documentation, and our social media presence, Sulu's communications are now the same high quality that we aim for developing our product. OSP is our outsourced MarComms department.”
“The whole process of recognizing us as a product company started. Until then, we were a bunch of developers doing something that might be cool.”
“I could reduce my time investment to produce quality content by 90% ... from ~10-15 hours to a 1-hour interview and 30 minutes of edits.”
Ready to plant the seeds for sustainable growth?
Content marketing, SEO, and GEO are investments that compound over time, creating lasting value for your business. Whether you need individual content pieces or a comprehensive content strategy, we help you build the authority and visibility that drives consistent growth across all research channels.
Book your free strategy consultation →
Need details first?
SEO/GEO FAQ
What is GEO, and why do you need it now for your B2B business?
GEO (Generative Engine Optimization) optimizes content for AI tools like ChatGPT, Perplexity, Gemini, and the search summaries you may see in Google and elsewhere.
Enterprise and other buyers are increasingly using these tools for research and comparison, so GEO ensures your content gets recommended as the authoritative solution.
GEO targets AI citations and recommendations, different from SEO's focus on search rankings.
What is E.E.A.T. and why does it matter for B2B content?
E.E.A.T. stands for Expertise, Experience, Authority, and Trustworthiness—Google's framework for evaluating content quality.
For B2B tech companies, demonstrating E.E.A.T. is crucial because prospects need to trust your technical knowledge before they'll consider your solutions.
Our content strategies specifically build E.E.A.T. by showcasing your team's expertise through interviews, highlighting real client experiences through case studies, establishing authority through thought leadership, and building trust through authentic, transparent communication.
Why do content marketing results build up over time?
Each piece of content you create builds on previous efforts, like earning interest, where your total results grow exponentially.
Unlike paid advertising that stops working when you stop paying, quality content continues attracting prospects months or years after publication.
As Pepper Content notes: "Unlike viral or temporal content, compound content generates traffic consistently over a long period—sometimes years—after it is published." This is why patience and consistency are essential for content marketing success.
How is content marketing different from paid advertising?
Paid advertising delivers immediate but temporary results that disappear when you stop spending.
Content marketing creates lasting assets that continue working for years. While PPC campaigns can be turned off by competitors with bigger budgets, high-quality content builds sustainable competitive advantages through organic search rankings and established authority.
The initial investment in content marketing pays dividends over time, while paid advertising requires ongoing spending to maintain results.