Open Strategy Tools & Templates 07.11.2024

Unlocking the power of Value Cases for strategic marketing

How Value Cases improve product messaging. Value Cases help marketers turn complex products into relatable messaging, align stakeholders across teams, and tell compelling stories. Learn how Value Cases can simplify technical jargon, unify internal…

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Authentic Communication Open Strategy Tools & Templates 29.10.2024

The 2025 B2B Brand and Product Positioning Framework

Learn the proven framework for B2B Brand Positioning. Build your value proposition and stand out in 2025 with expert strategies and tools.

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Authentic Communication Tools & Templates Open Strategy 28.10.2024

New workshop announcement: Values, Voice, and Tone

Master how to communicate about your B2B tech with clarity consistency, and authenticity across all your channels and audiences.

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Tools & Templates 04.06.2024

Boost Your Sales with our Ultimate Guide to Product Data Sheets

Everyone is asking us: “OSP, what is your secret for compelling Product Data Sheets (PDS)?!” Ask no more! Learn how to create clear, engaging PDSs using our Value Map methodology in this handy guide.

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Writing & Editing Tools & Templates 20.01.2022

The OSP Content Brief

Learn how Content Briefs help you be clear about your purpose and narrative before you start writing, and download our free PDF template to try it yourself!

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Writing & Editing Tools & Templates 18.10.2021

The Positivity Pass and Why We Do It

Writing is hard. Recognize your writers and note their strengths before giving constructive criticism.

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Open Strategy Tools & Templates Events & Talks 14.03.2020

Value Mapping: Building understanding, communicating the benefits of what you do

In this keynote address, Jeffrey A. McGuire talks about how to build and use the OSP Value Map.

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