Open Strategy
The Value Proposition Canvas: Strategic alternatives, templates, and real-world B2B examples
Explore strategic alternatives to the Value Proposition Canvas with examples, templates, and OSP’s proven framework for B2B value proposition clarity.
MoreBuilding a robust developer marketing plan: Key elements
Build a developer marketing plan that actually works. Learn the 5-element framework for authentic technical audience engagement and systematic growth.
MoreHow to choose the right developer marketing agency for your business
Learn how to evaluate and select the right developer marketing agency with our expert guide to technical credibility, essential services, and partnership success.
MoreWhat is open source marketing? How we build technical trust in B2B communications
Learn how open source marketing builds technical trust and community for B2B companies by connecting engineering truth with compelling business value propositions.
MoreWhen to choose fractional teams vs. full-time hires: A strategic guide
Fractional vs full-time teams: Learn when to hire specialists vs permanent staff. Strategic guide with real examples, costs & best practices.
MoreValue Proposition vs. Positioning Statement
Discover how aligning value propositions and positioning with OSP’s Value Mapping sharpens B2B messaging and strengthens internal and external alignment.
MoreAgency pitch frameworks: Win more clients with OSP strategies
Discover three proven agency pitch frameworks that transform conversations into clients. Learn OSP's Value Case, Value Map, and Silent Pitch techniques.
MoreHow to improve communication for open source projects
Learn how to craft clear, compelling messaging for your open source project. Boost adoption, engage contributors, and build a thriving community with our proven framework.
MoreEverything Open 2025: Open Technologies and the Future of Data
Our report from Everything Open 2025, examining critical challenges in data scarcity, digital commons, and the evolving landscape of open technologies.
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