Open Strategy Tools & Templates 08.09.2025

The Value Proposition Canvas: Strategic alternatives, templates, and real-world B2B examples

Explore strategic alternatives to the Value Proposition Canvas with examples, templates, and OSP’s proven framework for B2B value proposition clarity.

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Authentic Communication Open Strategy 07.09.2025

Building a robust developer marketing plan: Key elements

Build a developer marketing plan that actually works. Learn the 5-element framework for authentic technical audience engagement and systematic growth.

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Open Strategy Authentic Communication 06.09.2025

How to choose the right developer marketing agency for your business

Learn how to evaluate and select the right developer marketing agency with our expert guide to technical credibility, essential services, and partnership success.

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Authentic Communication 06.09.2025

Developer Marketing 101: The basics you need to know

Developer marketing goes beyond B2B/B2C tactics. Learn the authentic communication framework that builds trust with technical audiences effectively.

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Authentic Communication Open Strategy 06.09.2025

What is open source marketing? How we build technical trust in B2B communications

Learn how open source marketing builds technical trust and community for B2B companies by connecting engineering truth with compelling business value propositions.

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Open Strategy 03.05.2025

Value Proposition vs. Positioning Statement

Discover how aligning value propositions and positioning with OSP’s Value Mapping sharpens B2B messaging and strengthens internal and external alignment.

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Open Strategy Tools & Templates 07.11.2024

Unlocking the power of Value Cases for strategic marketing

How Value Cases improve product messaging. Value Cases help marketers turn complex products into relatable messaging, align stakeholders across teams, and tell compelling stories. Learn how Value Cases can simplify technical jargon, unify internal…

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Authentic Communication Open Strategy Tools & Templates 29.10.2024

The 2025 B2B Brand and Product Positioning Framework

Learn the proven framework for B2B Brand Positioning. Build your value proposition and stand out in 2025 with expert strategies and tools.

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Authentic Communication Tools & Templates Open Strategy 28.10.2024

New workshop announcement: Values, Voice, and Tone

Master how to communicate about your B2B tech with clarity consistency, and authenticity across all your channels and audiences.

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