Posts by Team OSP
Unlocking the power of Value Cases for strategic marketing
How Value Cases improve product messaging. Value Cases help marketers turn complex products into relatable messaging, align stakeholders across teams, and tell compelling stories. Learn how Value Cases can simplify technical jargon, unify internal…
MoreNew workshop announcement: Values, Voice, and Tone
Master how to communicate about your B2B tech with clarity consistency, and authenticity across all your channels and audiences.
MoreNavigating the synergy: A guide to DevRel and developer marketing in the tech ecosystem
By understanding and effectively implementing complimentary DevRel and developer marketing programs, your company can better create authentic relationships, provide valuable support, and foster product adoption within developer communities.
MoreBoost Your Sales with our Ultimate Guide to Product Data Sheets
Everyone is asking us: “OSP, what is your secret for compelling Product Data Sheets (PDS)?!” Ask no more! Learn how to create clear, engaging PDSs using our Value Map methodology in this handy guide.
MoreMastering B2D Marketing: Key Strategies for Engaging Developers
Explore the nuanced strategies for effective B2D marketing, catering to developers as key decision-makers. Discover authentic communication, technical truth, metrics, and future trends for engaging this distinct audience.
MoreEmpower Your Message: B2B Copywriting Crafted with Clarity and Purpose
Learn how to craft compelling B2B marketing copy that resonates with technical audiences, using our examples and tips.
MoreThe Essential Guide: Best Practices in Marketing to Software Developers
B2D marketing is a specialized skillset. We show how to write with clarity to convey your technical truth.
MoreThe Risks of Over-Reliance on AI in B2B Content Creation
Explore the impact of LLMs in B2B content, and see our approach using AI to complement human ingenuity.
MoreBuild a Product Adoption Strategy on Technical Truth
OSP's Value Map and Product Communications Framework creates clear, fact-based messaging to foster trust and empathy.
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