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Posts by Robert Douglass

A pair of comic-style hands holding a cell phone. In the background, sci-fi style displays glowing. On the phone screen is the text, "The future of marketing operations isn't about flashy new interfaces; it's about making your existing, familiar tools work seamlessly together through text-based environments you already use." Pink header text: "Agentic AI and MCP: How autonomous AI assistants will transform marketing workflows"
AI MarTech 22.01.2025

Agentic AI workflows: Mastering LLM interaction with MCP for marketing teams

Learn the art of interacting with Large Language Models (LLMs) and Agentic AI. Discover how marketing teams can develop the skills needed to effectively guide, oversee, and maximize the potential of autonomous AI agents in their daily operations.

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A shipping container labeled "MCP" floating in a digital landscape with other shipping containers.
Open Strategy AI MarTech 10.01.2025

The Model Context Protocol: Unify your marketing stack with AI

Discover how the Model Context Protocol (MCP) revolutionizes marketing technology. Learn how MCP connects AI systems and tools, eliminates silos, and streamlines workflows for marketing leaders. Prepare your organization for this game-changing…

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