Posts by John Heaven
![](/fileadmin/_processed_/9/3/csm_pexels-tim-douglas-6205785_d73cacc8c3.jpg)
Authentic Communication
Open Strategy
07.07.2021
How to Write a B2B Case Study That Wins You Business and Influences Buyers
B2B case studies are the most effective sales and marketing assets to win new business opportunities. Learn how to use them to convince and convert customers.
More![A Sriracha bottle on a hero's journey A Sriracha bottle on a hero's journey](/fileadmin/_processed_/d/1/csm_Sriracha_on_a_Hero_s_Journey_2_072ba8e8ea.png)
Writing & Editing
15.06.2021
Why Case Studies are Important for your B2B Business
A compelling case study combines facts and experiences into a story. It is a vital, trust-building asset for your company. What do yours say about you?
More