--- title: "Values, Voice, and Tone Workshop | Align Your Brand Messaging with OSP" url: "https://openstrategypartners.com/workshops/values-voice-and-tone/" description: "Align your team’s communication with OSP's Values, Voice, and Tone Workshop. Define your brand's character and create consistent, impactful messaging." image: "https://openstrategypartners.com/_assets/processed/yNJl59q-6MpGOX3fyBhpbj7LIwls9vvNXWpIhG_a6cA/q:85/w:1366/h:766/fn:Y3NtX1ZWVF8xXzYzZGU2ZjQzMjQ:t/cb:9844c3d610ad96c4bd32d85904d1b0e6abf38316/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvd29ya3Nob3BzL1ZWVF8xLnBuZw" date: 2024-10-18 modified: 2025-08-20 lastUpdated: 2025-08-20 --- # Values, Voice, and Tone Workshop | Align Your Brand Messaging with OSP 1. [Home](https://openstrategypartners.com/) 2. Values, Voice, and Tone Workshop The OSP Values, Voice, and Tone Workshop ======================================== ![Broken Rubiks Cube](https://openstrategypartners.com/_assets/processed/qd6DMZyBkycERzg_o0oH-O4N1LojQEE679Bb_186eKE/q:85/w:400/h:400/fn:Y3NtX2Jyb2tlbl9jdWJlX2NvbG9yXzM5NzNmMjg4NmY:t/cb:ae0d8955fa37319206b77cee51d4b42db9123058/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvd29ya3Nob3BzL2Jyb2tlbl9jdWJlX2NvbG9yLnBuZw) ### **Authentic communication is essential for your business.** **People writing for your brand might interpret a ‘professional’ or ‘friendly’ brand voice differently,** leading to communication that doesn't resonate with your audience or reflect your company's values. This kind of inconsistency can confuse your audience, lead to misaligned expectations, and weaken your brand. ![Solved Rubiks Cube](https://openstrategypartners.com/_assets/processed/tOzY-fgUm8Shat0Ym8F6DGIJIHmmvlnJ6bkZd9r9ctk/q:85/w:400/h:400/fn:Y3NtX2Z1bGxfY3ViZV9jb2xvcl9hY2U5MzI3OGE5:t/cb:f02a06e9c7231528b5ebc93de4d14dae8e236843/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvd29ya3Nob3BzL2Z1bGxfY3ViZV9jb2xvci5wbmc) ### **Get your team aligned on what that means.** ****Master how to communicate with clarity**** ****consistency, and authenticity**** ****across all your audiences.**** ![Rubiks Cube in progress](https://openstrategypartners.com/_assets/processed/7MeFfEwG71YRdU2hsvETuH9J7pmWa80lOVxvHkwiB8c/q:85/w:400/h:400/fn:Y3NtX3NvbHZlX2N1YmVfY29sb3JfNDgyOWZlZjNmZQ:t/cb:19a3891dd009dcbb055b33b362d9f4e4911bdf91/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvd29ya3Nob3BzL3NvbHZlX2N1YmVfY29sb3IucG5n) ### **Introducing the OSP Values, Voice, and Tone Workshop.** **Distill your organization's character into clear language and communication guidelines,** ensuring everyone speaks with one voice. We guide you in identifying your values, developing a shared vocabulary, and applying these to different contexts and audiences. To display third-party videos, we need your consent. For more information, please see our [ privacy policy. ](https://openstrategypartners.com/privacy-statement/) Allow once Always allow **What you'll learn** --------------------- - **How to identify and articulate the values** that define your organization. - **How to create a shared vocabulary** that resonates across teams. - **How to adapt your communication tone** for different audiences and contexts, from marketing campaigns to customer support. **Why attend?** --------------- - **Clarify your voice**: Establish a consistent tone that authentically reflects your organization’s values. - **Connect with your audiences**: Tailor your communication style to speak effectively to different audience segments—whether it’s a support ticket or a marketing campaign. - **Empower your team**: Ensure all contributors can speak in a unified voice, helping to streamline content creation and improve coherence across every department. ![OSP workshop, Tracy Evans with lots of sticky notes](https://openstrategypartners.com/_assets/processed/dn9fullWWg6GvZf-rk5QzeKeDU9O1nWWsYAOGpYDKXo/q:85/w:309/h:309/fn:Y3NtX09TUF93b3Jrc2hvcF8yX3NxdWFyZV82NzYyMTkwYTU1:t/cb:671e6918ef93ac159d9f83f2bcb3de6b252b5d67/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvd29ya3Nob3BzL09TUF93b3Jrc2hvcF8yX3NxdWFyZS5wbmc) ![OSP workshop, Tracy Evans explaining a flip chart full of sticky notes](https://openstrategypartners.com/_assets/processed/CKNrpdmOhNQr-X3I-dTQ_e_Ld1DLid3K6jZlMCETHQE/q:85/w:309/h:309/fn:Y3NtX09TUF93b3Jrc2hvcF8zYV9zcXVhcmVfOWRhYzE0YjRkZQ:t/cb:6549ff83741be7fc301a4ad54ed3050d0122000a/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvd29ya3Nob3BzL09TUF93b3Jrc2hvcF8zYV9zcXVhcmUucG5n) ![OSP workshop, Tracy Evans pointing at a flip chart full of sticky notes](https://openstrategypartners.com/_assets/processed/ZFGC_5RhGWK4bEtTXOVlzjaaZXBkKe6ArzVGPS1Pvu8/q:85/w:309/h:309/fn:Y3NtX09TUF93b3Jrc2hvcF8zX3NxdWFyZV8yYTM3ZmJhZTY0:t/cb:d6475c991b8b98d59e2e9221d33b7ac006291ba2/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvd29ya3Nob3BzL09TUF93b3Jrc2hvcF8zX3NxdWFyZS5wbmc) **Ready to transform your communication?** [Contact us to book your workshop today.](https://openstrategypartners.com/testdomain/contact/) ### **Workshop outline** - **Values discovery**: Identify the core values of your organization through a series of interactive exercises. - **Shared vocabulary development**: Develop definitions that resonate across teams, ensuring everyone understands what a ‘serious’ or ‘direct’ tone means in your company context and knows how to turn those concepts into consistent words. - **Applying your voice and tone**: Define how your values translate into actionable communication guidelines for different contexts—whether customer support, advertising, or internal communications. - **Guide creation**: Use our OSP Writing Toolset to create your brand’s Values, Voice, and Tone Guide, including word choices, writing samples, and guidelines to ensure consistency. ### **Who is this workshop for?** - **Managers and decision-makers**: Looking to align messaging across departments. - **Marketing and communication teams**: Needing consistent, authentic messaging. - **Product and support teams**: Wanting to provide a coherent customer experience across all touchpoints. ### **Benefits of attending** - **Coherence and consistency**: Ensure all external and internal communications align with your brand values. - **Cultural sensitivity**: Understand how different cultural and language backgrounds affect tone, ensuring inclusivity and appropriateness. - **Streamlined content creation**: Empower every contributor to communicate effectively, reducing the time and effort required to create aligned content. ### **Take-away materials** **A custom Values, Voice, and Tone Guide for your organization, including:** - Defined values and their practical application in communication. - Shared vocabulary definitions. - Writing samples for different contexts. - Tools to maintain consistency across your teams. ### **Workshop duration and customization** **Our Values, Voice, and Tone Workshop can be adapted to fit your needs:** - **Onsite**: One to several half-day sessions. - **Online**: A series of 90-minute interactive sessions. We work with you beforehand to tailor the agenda to your unique business goals. ### **Delivery options** - **In-person**: Available on-site at your location or at industry conferences. - **Online**: Interactive sessions with optional recordings for future reference. ![Dan Otto, CMO Source/Cellar Door](https://openstrategypartners.com/_assets/processed/gvQFWZNq3nhsBgEwVgPqb4D8xSpkC3T9IofDn-MrksI/q:85/w:80/h:80/fn:Y3NtX0Rhbl9IZWFkc2hvdF9fYjZhNWQ5OTkzNw:t/cb:19b012d010434b30d23df7a75ebc3bb5b5544c39/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvaG9tZXBhZ2UvdGVzdGltb25pYWxfaW1hZ2VzL0Rhbl9IZWFkc2hvdF8ucG5n) > **OSP helps us to clarity.** We really appreciate the great work Open Strategy Partners has done for Lockr and Source over the last year. Outside the quality of the work product itself (which was stellar), I feel like **the sessions with the OSP team have actually helped us think through and understand our own company better.** > > – Dan Otto, CMO Source/Cellar Door **Values, voice, and tone workshop, WiiFM?** -------------------------------------------- Inconsistent messaging leads to confusion, misaligned expectations, and a weakened brand. Achieve coherence, cohesion, and a unified brand voice across all departments and audiences with this workshop. Identify your organization's core values, develop a shared vocabulary, and create consistent communication guidelines. **Ready to bring consistency and clarity to your team's voice?** ---------------------------------------------------------------- [Book your Values, Voice, and Tone Workshop today.](https://openstrategypartners.com/contact/)