About Open Strategy Partners

Jeffrey A. "jam" McGuire
Jeffrey A. “jam” McGuire is a Partner at Open Strategy Partners, where he helps organizations communicate and grow, finding and telling the stories that connect their technologies with the value they deliver. He builds on more than a dozen years of experience in open source technology, at the intersection of software, business, and culture. His approach to technology marketing is centered on sharing the human context of complex technology solutions. As co-Founder of the German Drupal Association, community-building is close to Jeffrey’s heart. He enjoys celebrating creators’ expertise and combining storytelling and performance to convey information and motivate his audiences. An experienced public speaker, he has hosted numerous awards ceremonies and delivered dozens of keynotes, 150+ conference presentations, and 220+ podcast interviews in the last 15 years. He’s based in Cologne, Germany.
Tracy Evans
Tracy Evans is a Partner at Open Strategy Partners, where she uses her deep background in marketing and business to map and define the problems, challenges, and needs of a given organization, person, target audience, or persona. Tracy has a talent for asking interesting questions and understanding other people’s perspectives and needs. Through this lens of genuine empathy and curiosity, she shapes organizations’ strategies, value propositions, and narratives into compelling digital marketing, which in turn creates the kind of authentic connections among stakeholders that drive further value creation. Tracy has an MBA from the Mannheim Business School and more than 12 years of strategic marketing, technology, and management experience, spanning classic enterprise environments and the digital startup scene, helping organizations connect their value propositions to their target audiences. She is based in Cologne, Germany.
Jesi Driessen
Jesi Driessen is a Project Manager at Open Strategy Partners, where she manages client operations, ensuring our customer’s projects are staffed by the people best suited for the job. She is considered the Big Sister of Open Strategy Partners and oversees all client deadlines and deliverables so clients can be confident their project will be completed on time. Jesi has experience managing deadlines and projects, having previously worked at EY and Harlequin in resource management. Originally from Canada, she is now based in Cologne, Germany.
John Heaven
John Heaven is a Communications Consultant and the Client Engagement Lead at Open Strategy Partners, where he manages client strategy and collaborates with clients to create strategic content. A technical writer and marketing professional, he applies deep experience in marketing for everyday consumer brands and complex technical products. He has an excellent understanding of benefit-oriented communication, explaining complex products and services in a language business clients understand. John has developed websites using WordPress and Drupal and previously worked in a Drupal agency on technical project implementation and marketing. In 2019, John was awarded a Diploma in Professional Marketing by the Chartered Institute of Marketing in the UK. He grew up in Birmingham, UK, and studied Law in Exeter, UK, and Saarland, Germany. He’s based in Hamburg, Germany.
Felicity Brand
Felicity Brand is a Communications Consultant at Open Strategy Partners, where she writes and edits a variety of technical content, and loves to talk about the craft. She is the primary author of the recently published TYPO3 Guidebook: Understand and Use TYPO3 CMS, and has a special knack for designing visuals to communicate technical concepts. Felicity has more than ten years of experience as a technical communicator and is passionate about developer relations and open source. She is based in Melbourne, Australia.
Liz Robau
Liz Robau is a Communications Consultant at Open Strategy Partners, where she produces content aimed at both technical and non-technical audiences, performs user research, and drafts plans for social and public outreach. Her expertise lies in strategic communications and translating technical material for a non-technical audience. She has worked both in-house and as a consultant for tech companies, advising leadership on how to position their products, build a strong brand, and communicate technical value. Liz also has experience as a professional developer: she spent several years working on the mobile and front-end web apps for a health care startup. She enjoys helping engineers explain why and how they build the tools that they do, and is based in Miami, Florida.
Carl Richards
Carl Richards is a Media Producer at Open Strategy partners, where he produces, edits, and masters podcasts and other audio. His experience lies in creating world-class podcasts and helping others grow thriving and profitable businesses. Carl has spent more than 20 years behind the microphone on radio and on stage, entertaining and influencing audiences across North America. As a best-selling author, former TEDx Speaker and emcee, host of the Speaking of Speaking Podcast, and founder and CEO of Carl Speaks, Carl helps entrepreneurs and influencers find their voice. Based in Ontario, Canada, when he’s not working with clients, Carl can be found in the kitchen whipping up some culinary delight. Chicken Jackson anyone?
Christine Buehler
Christine Buehler is a Communications Consultant at Open Strategy Partners, where she creates marketing materials, podcasts, strategic content for open source software organizations. Her expertise lies in technical writing and making complex, technical subjects easier to understand. Christine has worked as a copy and content writer with San Francisco tech companies like Lyft, Druva, D2iQ, and more. She likes reading science fiction and roller skating in her spare time. She’s based in Berkley, California.
Charlotte Han
Charlotte Han is a Strategic Consultant at Open Strategy Partners, where she refines our company processes and develops strategic frameworks that help our clients communicate their value. She is a digital and brand strategist, community builder, and speaker. Her experience lies in leading cross-functional teams to deliver compelling go-to-market strategies, product positioning, and technology adoption, especially the adoption of artificial intelligence in the enterprise environment. Charlotte is currently building the Rethink.Community, a space for creative marketers with curious minds to share knowledge and skill up for the future. Thanks to growing up in Asia, becoming American in Silicon Valley, and now living in Europe, she’s learned not to take things for granted and make unexpected connections. Based in Munich, Germany, Charlotte is interested in how technologies can advance human lives. She enjoys networking with the misfits, rebels, and troublemakers who aren’t afraid to shake things up
Reinhard Gloggengiesser
Reinhard Gloggengiesser, Senior Consultant at Open Strategy Partners
Luna Zhang
Luna Zhang, Strategic Design Consultant and User Experience Lead at Open Strategy Partners. She enjoys using the creative process to define, conceptualize, and solve problems. The results are (beautiful) design deliverables and implementations, from brand identities and presentations to educational workshops. Luna believes that a fearless measure of authenticity, a generous amount of kindness, integrity, and a healthy dose of nitpicking can lead to great things. In her interdisciplinary roles, she multiplies people with different talents, increasing creativity, ingenuity, and the impact of the work. Luna has an MA in Design from Cornell University and has worked and lived in China, the United States, and Italy. She calls Bologna, Italy home now.