Leadership at the Intersection of Business and Open Source
DrupalCon North America | 14 April 2021
Tracy Evans
In this session, Tracy leads a panel of experienced leaders discussing how to can take the best of both worlds and run great organizations that make the world better. The group discuss the challenges and opportunities they’ve faced balancing the needs of teams, companies, and projects.
Stefanie Langner, Lisa Tagliaferri, Addison Berry and Tracy talk about avoiding mistakes, and how to balance leadership, contribution, and success.
TRUST - 10 ways to build better connections
Foss Backstage | 12 February 2021
Tracy Evans
In this session, Tracy explains how trust plays an important role in values-based decision making. We need to be intentional about both the trust signals we consume and what we project in our communication.
Tracy explores why trust matters and provides ten practical tips to integrate trust elements into your communications.
Product of Theseus: Where are you going?
NI Developer Conference | 8 October 2020
Heather McNamee
Do you need to create a clear vision of why your product exists and where it’s going, grounded in the reality of what it does, why, and for what audience? If you’re building products - you’ll find this talk helpful.
Ship of Theseus is a thought experiment about a boat that leaves on a journey and during that voyage, it’s continually mended. When it arrives as its destination, every part has been replaced. This results in a philosophical question: Is it still the same boat?
Value Mapping: Building understanding, communicating the benefits of what you do
CxO Day Keynote
DrupalCamp London | 14 March 2020
Jeffrey A. "jam" McGuire
In this keynote address, jam talks about how to build and use the OSP Value Map.
Creating a Value Map can clarify and enhance everyone in your organization’s understanding of what your product is, what it does, and build consensus around what value it delivers.
TRUST - 10 ways to build better connections
CxO Day Keynote
DrupalCamp London | 14 March 2020
Tracy Evans
In this keynote address, Tracy talks about her passion, trust, and how it can built better business and better communities.
Better communication to bridge the Tech-Business gap
Drupal Mountain Camp | 20 March 2019
Jeffrey A. "jam" McGuire
The “Tech/Business Gap” is what we call the misunderstandings, for example, between the people building a technical product and the people who need to sell it. These often result in teams or individuals pulling in different directions within a company—even when everyone believes they’re working towards a common goal.
Among various factors that cause this “gap,” it often boils down to communication challenges. Even though we’re talking about internal problems, one path to success is building consensus via an external communications strategy.
In this presentation, jam talks about solving this problem by building a common vision and a plan for communicating it to the world. As a bonus, if successful, the resulting communication strategy will also help sell your products and services!
Words Matter: Battling Buzzword Bingo with smart (content) strategy and execution
TYPO3 Conference (T3Con) 2018 | 31 October 2018
Jeffrey A. "jam" McGuire, Tracy Evans
We hear this sort of thing a lot: “Developers and marketers don’t speak the same language,” and “All marketing is BS,” and “the developers are out of touch with what our clients want.”
We do marketing strategy and communications for technology organisations and we disagree! Everyone has a part to play and value to add: marketer or developer … or designer, or CEO, or salesperson, or whoever you are!
In this session, we present the framework we use to help real-world technology-organisation communicate, connect, and grow.
Marketing your project to increase adoption and grow community
Foss Backstage | 14 June 2018
Jeffrey A. "jam" McGuire, Tracy Evans
In this session jam and Tracy provide practical takeaways to help you reach the right audience and open up productive lines of communication with your project’s users and community members.
Through the lens of technical communication, jam and Tracy look at marketing from an open source perspective and consider how you can apply well established techniques to help your project and community thrive. They present a practical checklist of how you can improve the marketing and communication of your open source project to increase adoption and grow your user community.
"Biz v Devs" - A story of cross-culture communication
Keynote
DrupalCamp Poland | 9 June 2018
Jeffrey A. "jam" McGuire
In this keynote address, jam talks about how developer teams and business teams don't always understand each other. A lack of empathy can lead to poor communication, which makes it all worse. A culture of mistrust, blame, and lack of respect leads to slipped deadlines, product problems, and can "leak" into external communications. Communication techniques and frameworks help bridge the gaps with empathy.
Focusing on a market for Joomla! … but which one(s)?
J and Beyond | 11 May 2018
Jeffrey A. "jam" McGuire
Joomla! is many things to many people. How do you go about finding, creating, and focusing marketing it towards a particular target? The Joomla! project’s decentralised nature can make decisions about project direction lengthy and arduous. And it may appear that other open source CMSs have an easier time with these issues.
In this talk, jam explores practical approaches from other projects that address the intersection of open source community and delivering business value with a platform that offers a broad range of functionality, supported by a large community of diverse contributors.
Marketing your open source project to increase contribution
BelFOSS Conference | 16 March 2018
Heather McNamee
Are you managing an open source project? How much does this matter to your reputation, business, or bottom line?
This session provides practical takeaways to help you reach the right audience and open up productive lines of communication with your project’s users and community members.