--- title: "b13 agency expands brand presence and reach with OSP | Case Study" url: "https://openstrategypartners.com/case-studies/osp-b13-case-study/" description: Explore how b13 shifted its brand focus from founder-driven to team-centered, boosting international visibility with OSP’s strategic guidance. image: "https://openstrategypartners.com/_assets/processed/97cW1U4Oy8TFfoCZsNRXEFCpMNUNP_4vYm0oN6qaIPU/q:85/w:1366/h:768/fn:Y3NtX2IxM19fX09TUF9jYXNlX3N0dWR5X2hlYWRlcl8wOGJmNDkwNTZi:t/cb:846527674c10fc85bf2decf642008486475061b1/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvY2xpZW50c19hbmRfY2FzZV9zdHVkaWVzL2IxM19fX09TUF9jYXNlX3N0dWR5X2hlYWRlci5wbmc" date: 2024-12-12 modified: 2024-12-12 lastUpdated: 2025-11-04 --- # b13 agency expands brand presence and reach with OSP | Case Study 1. [Home](https://openstrategypartners.com/) 2. [Tools + Resources](https://openstrategypartners.com/resources/) 3. OSP + b13 Case Study ### b13 Expands Brand Presence and International Reach with OSP Learn how OSP helped b13 redefine their brand, shift the spotlight onto their exceptional team, and expand their reach internationally. Transforming Communication Strategy for b13 =========================================== ***Building a brand identity and expanding influence beyond local markets.*** ----------------------------------------------------------------------------- b13, a German-based web agency specializing in TYPO3 CMS, faced a significant challenge: shifting public perception from a founder-centered brand to promoting and celebrating the entire team. As an agency known for high-quality work in the TYPO3 community, b13 sought to elevate their brand presence, improve communication, and establish a more professional, scalable image. Open Strategy Partners (OSP) helped them achieve these goals, supporting their communication strategy and content execution. --- - We needed the world to meet our amazing team --------------------------------------------- **In 2018, b13 had a solid internal identity—team cohesion, low team turnover, and a self-described family atmosphere—but struggled to reflect these strengths publicly.** While co-founder Benni Mack's reputation as a leader in the TYPO3 community helped b13, the company's website and brand didn't highlight the team behind the work. The initial website, designed with humor and minimal contact information, lacked the professional polish that would align with b13's status as a high-quality agency. **At the same time, b13’s German-based team needed help to produce high-quality, native-level content in English to reach an international audience.** The company needed a partner to help them define their brand voice, create compelling content, and execute a consistent communication strategy. Enter OSP. ![](https://openstrategypartners.com/_assets/processed/9oeKYWP3cht-RIeAfbLgkHx4j9Z5lLDitQw_YwzMcVE/q:85/w:80/h:80/fn:Y3NtX2RhdmlkXzliOTY3NDdmMDA:t/cb:e8689e579d82ffe06289875aa34770670de56fa0/bG9jYWw6L2ZpbGVhZG1pbi91c2VyX3VwbG9hZC9kYXZpZC5qcGc) > **On OSP's content quality:** *"We started with English first, and OSP helped us create excellent content because... we're German, so we understate everything. They gave us the push we needed to present ourselves better."* > > – David Steeb, Co-Founder and CEO, b13 Supporting b13 sales and brand ------------------------------ b13 partnered with OSP to leverage our content creation, brand strategy, and technical marketing expertise. We worked closely with the b13 team to develop a plan highlighting the team's capabilities and profiling b13 as a premium digital solutions provider. Key initiatives and results included: - **Website overhaul and team-centric branding**: We worked with b13 to redesign their website, introducing a more professional and polished look that still incorporated the team members' personalities. This included playful, personal staff profiles that showcased the people behind the company and added authority cues for search engines, like team members’ skills, technology experience, specialties, and more. - **Content strategy and increased reach**: We took responsibility for creating high-quality English content for the website, blog, and social media channels. By focusing on clear, well-written, and consistent content, b13 has grown in international recognition. Clients outside Germany frequently contact the agency, drawn by their approachable, well-crafted, English-language web presence. - **Case studies support sales**: A significant milestone for b13 was producing case studies featuring real client feedback. Initially hesitant to ask clients for their opinions, b13 was pleasantly surprised by the positive responses. These case studies have provided valuable testimonials supporting the company's credibility, sales, and marketing efforts. - **High-quality content for high-quality offerings**: By collaborating with OSP, b13 consistently produces high-quality content reflecting their values and technical expertise. ![Benni Mack, b13 CTO](https://openstrategypartners.com/_assets/processed/lt13_2zkVkuajeRbU3auuOjDGUVX7Adut4C8SLSUpW8/q:85/w:80/h:80/fn:Y3NtX2NzbV9iZW5uaS1tYWNrX2Y5Yzg2MTY4MThfZjAzMzFjYzVjNw:t/cb:99721b24c30040e4c722259b5e1b3e86c49d56ef/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvaG9tZXBhZ2UvdGVzdGltb25pYWxfaW1hZ2VzL2NzbV9iZW5uaS1tYWNrX2Y5Yzg2MTY4MTguanBn) > **On the international impact of their new communication strategy:** *"We now get calls from outside Germany because our website is one of the few in our field available in English. OSP's content made us stand out internationally."* > > **On the importance of OSP's strategic input:** *"OSP isn't just about writing content. They provide the strategic thinking that shapes our communication. Without them, we wouldn't have such a strong communication strategy."*​ > > – Benni Mack, b13 CTO From execution to partnership ----------------------------- **Over the years, the relationship between b13 and OSP has evolved into a collaborative partnership.** While initially focused on executing specific tasks, OSP is now integral to b13’s success, trusting us to provide valuable input, lead strategic discussions, and contribute to long-term communication goals aligned with b13's evolving business. Balancing autonomy and team growth ---------------------------------- b13's challenge has been finding the right balance between having OSP autonomously handle communication and ensuring the b13 team remains engaged with the content. While OSP produces content efficiently, there have been moments where the b13 team felt disconnected from what was being released on their behalf. We are addressing that together by integrating the b13 team more closely into the content creation process with OSP team members so everyone stays aligned, informed, and bought into the work. From a spotlight to international reach --------------------------------------- Over the course of our partnership, b13 has transformed their brand image, celebrate their team, and improved their international reach. OSP's role as a strategic partner, not just a service provider, has been crucial to this success. With high-quality content and a thoughtful brand strategy, b13 has positioned itself as a leader in the TYPO3 space, both in Germany and internationally. **Are you looking to refine your communication strategy and showcase your team's expertise to the world?** Contact OSP today to discover how we can help your business achieve its communication goals. 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