--- title: "OSP Blog: What we're thinking about and working on" url: "https://openstrategypartners.com/blog/" description: Our thoughts on product communication, strategy, and communication in and around technology. date: 2018-01-22 modified: 2024-08-04 lastUpdated: 2024-08-04 --- # OSP Blog: What we're thinking about and working on 1. [Home](https://openstrategypartners.com/) 2. [Tools + Resources](https://openstrategypartners.com/resources/) 3. The OSP Blog The OSP Blog ============ ### Stuff — and things! — we’ve been thinking about and working on. **Sharing our thoughts on product communication, strategy, and communication in and around technology.** Click the tags to see topic- or format-based collections. --- [ ![](https://openstrategypartners.com/_assets/processed/RHdOAEMaaIMDt33JJHURsPinDRfxJTMbAq78EPoLJIM/q:85/c:1452.48:816:fp:0.5:0.5/rt:force/w:250/h:140/fn:Y3NtX29zcGVhc18xMjc4N19FbGVnYW50XzNEX3RyZWVfZGlhZ3JhbV9zaG93aW5nX3Byb2dyZXNzaW9uX2Zyb21fZmUzZmQ1YWYtODFlNS00ZmY1LWE1NGItZmEzMTY1NDgxZmI1XzBfMjgzZGQ1NzkzZg:t/cb:d84e4fa7081232c5a1db7691a4a65dde67d355ff/bG9jYWw6L2ZpbGVhZG1pbi91c2VyX3VwbG9hZC9vc3BlYXNfMTI3ODdfRWxlZ2FudF8zRF90cmVlX2RpYWdyYW1fc2hvd2luZ19wcm9ncmVzc2lvbl9mcm9tX2ZlM2ZkNWFmLTgxZTUtNGZmNS1hNTRiLWZhMzE2NTQ4MWZiNV8wLnBuZw) Open Strategy Tools & Templates Authentic Communication 04.12.2025 ### From complexity to clarity: Building fact-based product marketing with DIKW Learn how to build fact-based B2B tech marketing using the DIKW framework. Transform complex features into clear messaging that technical audiences trust. More ](https://openstrategypartners.com/blog/from-complexity-to-clarity-building-fact-based-product-marketing-with-dikw/) [ ![Sketch of a group of people working at a whiteboard](https://openstrategypartners.com/_assets/processed/dhMZMAf5L1xEL9O134qKpjLMnrh7XCMKZnoZ42iSyxY/q:85/c:1452.48:816:fp:0.5:0.5/rt:force/w:250/h:140/fn:Y3NtX29zcGVhc18xMjc4N19SYWNpYWxseV9kaXZlcnNlX2J1c2luZXNzX3RlYW1fb2ZfNF9wZW9wbGVfYW5hbHlfYThiNzkzMTAtMzE1Zi00NTY3LWI1N2MtMWQ5ZWYxNjNjZDgzXzBfMTk3ZmVkNzUwMg:t/cb:3772287f4b10efa733fe6e079bc4709bb0a8d145/bG9jYWw6L2ZpbGVhZG1pbi91c2VyX3VwbG9hZC9vc3BlYXNfMTI3ODdfUmFjaWFsbHlfZGl2ZXJzZV9idXNpbmVzc190ZWFtX29mXzRfcGVvcGxlX2FuYWx5X2E4Yjc5MzEwLTMxNWYtNDU2Ny1iNTdjLTFkOWVmMTYzY2Q4M18wLnBuZw) Open Strategy Tools & Templates Authentic Communication 23.11.2025 ### The Customer Value Map: A technical approach to the art of value proposition design Customer value maps help frame product benefits. OSP’s Value Map brings structure, truth, and clarity for B2B teams who need aligned, reusable messaging. More ](https://openstrategypartners.com/blog/the-customer-value-map-a-technical-approach-to-the-art-of-value-proposition-design/) [ ![](https://openstrategypartners.com/_assets/processed/YUGwiDvpy-QcvYVrPqcRVj1zvP7219lKZk0rHeoXMrQ/q:85/c:1452.48:816:fp:0.5:0.5/rt:force/w:250/h:140/fn:Y3NtX29zcGVhc18xMjc4N19Qcm9mZXNzaW9uYWxfYnVzaW5lc3NfaWxsdXN0cmF0aW9uX3Nob3dpbmdfZXZvbHVfMjFjZGViNjctMzEwNC00NThkLTk0ZmUtZTAzYjQ3YmFjOTUyXzJfNDZhZTI1NzEyMg:t/cb:649880be830873b9730f25a0217f90fd16ee4c09/bG9jYWw6L2ZpbGVhZG1pbi91c2VyX3VwbG9hZC9vc3BlYXNfMTI3ODdfUHJvZmVzc2lvbmFsX2J1c2luZXNzX2lsbHVzdHJhdGlvbl9zaG93aW5nX2V2b2x1XzIxY2RlYjY3LTMxMDQtNDU4ZC05NGZlLWUwM2I0N2JhYzk1Ml8yLnBuZw) Open Strategy Tools & Templates 08.09.2025 ### The Value Proposition Canvas: Strategic alternatives, templates, and real-world B2B examples Explore strategic alternatives to the Value Proposition Canvas with examples, templates, and OSP’s proven framework for B2B value proposition clarity. More ](https://openstrategypartners.com/blog/the-value-proposition-canvas-strategic-alternatives-templates-and-real-world-b2b-examples/) [ ![](https://openstrategypartners.com/_assets/processed/kPP9446Iw5yf-Lu0mR9CiqWFaM2HpFQP85PwhjySYEE/q:85/c:1452.48:816:fp:0.5:0.5/rt:force/w:250/h:140/fn:Y3NtX29zcGVhc18xMjc4N19CdWlsZGluZ19hX3JvYnVzdF9kZXZlbG9wZXJfbWFya2V0aW5nX3BsYW5fS2V5X2VfYmRiZDhiMjQtOWJhNS00NWE1LTgyMjctYzI5OTBiN2I0NDAyXzFfMGU0NGI5ZDE0Ng:t/cb:3c6b1d9a582f6b7c15f4c09b504a3adcbbbcd0d0/bG9jYWw6L2ZpbGVhZG1pbi91c2VyX3VwbG9hZC9vc3BlYXNfMTI3ODdfQnVpbGRpbmdfYV9yb2J1c3RfZGV2ZWxvcGVyX21hcmtldGluZ19wbGFuX0tleV9lX2JkYmQ4YjI0LTliYTUtNDVhNS04MjI3LWMyOTkwYjdiNDQwMl8xLnBuZw) Authentic Communication Open Strategy 07.09.2025 ### Building a robust developer marketing plan: Key elements Build a developer marketing plan that actually works. Learn the 5-element framework for authentic technical audience engagement and systematic growth. More ](https://openstrategypartners.com/blog/building-a-robust-developer-marketing-plan-key-elements/) [ ![](https://openstrategypartners.com/_assets/processed/zWFweJeLFel6xQzpDaF7xgn2mhFUsKykAk9-OFAU29g/q:85/c:1452.48:816:fp:0.5:0.5/rt:force/w:250/h:140/fn:Y3NtX29zcGVhc18xMjc4N19Ib3dfdG9fY2hvb3NlX3RoZV9yaWdodF9kZXZlbG9wZXJfbWFya2V0aW5nX2FnZW5fMjgyZWQxNmMtNTc5OC00MjhiLTllYzktNjM3MzNiYWM4NzlhXzFfMzJhMGY1OGE3MQ:t/cb:7c214b02beabb053bebce6621e63d4c149c925e6/bG9jYWw6L2ZpbGVhZG1pbi91c2VyX3VwbG9hZC9vc3BlYXNfMTI3ODdfSG93X3RvX2Nob29zZV90aGVfcmlnaHRfZGV2ZWxvcGVyX21hcmtldGluZ19hZ2VuXzI4MmVkMTZjLTU3OTgtNDI4Yi05ZWM5LTYzNzMzYmFjODc5YV8xLnBuZw) Open Strategy Authentic Communication 06.09.2025 ### How to choose the right developer marketing agency for your business Learn how to evaluate and select the right developer marketing agency with our expert guide to technical credibility, essential services, and partnership success. More ](https://openstrategypartners.com/blog/how-to-choose-the-right-developer-marketing-agency-for-your-business/) [ ![](https://openstrategypartners.com/_assets/processed/I38NDOn-opiB2hql3GkEwtxkNrnIxQttkMQnX4FxFUM/q:85/c:1452.48:816:fp:0.5:0.5/rt:force/w:250/h:140/fn:Y3NtX29zcGVhc18xMjc4N19EZXZlbG9wZXJfTWFya2V0aW5nXzEwMV9UaGVfYmFzaWNzX3lvdV9uZWVkX3RvX2tfM2FhODYxYjYtOWFlMS00MWJlLWI2NDAtMjZmMzM3M2U3YTViXzBfMmI2ODYzMDBhZQ:t/cb:57c809e6edb9f873b56544a672b1cb49400d397c/bG9jYWw6L2ZpbGVhZG1pbi91c2VyX3VwbG9hZC9vc3BlYXNfMTI3ODdfRGV2ZWxvcGVyX01hcmtldGluZ18xMDFfVGhlX2Jhc2ljc195b3VfbmVlZF90b19rXzNhYTg2MWI2LTlhZTEtNDFiZS1iNjQwLTI2ZjMzNzNlN2E1Yl8wLnBuZw) Authentic Communication 06.09.2025 ### What is developer marketing? The basics you need to know Developer marketing goes beyond B2B/B2C tactics. Learn the authentic communication framework that builds trust with technical audiences effectively. More ](https://openstrategypartners.com/blog/what-is-developer-marketing-the-basics-you-need-to-know/) [ ![](https://openstrategypartners.com/_assets/processed/Uf2E-Auv1iBZfBkSa9RyEI3wiloIoWmjxxnC6UYFcAc/q:85/c:1452.48:816:fp:0.5:0.5/rt:force/w:250/h:140/fn:Y3NtX29zcGVhc18xMjc4N19Qcm9mZXNzaW9uYWxfaW5mb2dyYXBoaWMtc3R5bGVfaWxsdXN0cmF0aW9uX29mX3RfM2IzMDhkZjItNWU4Yy00NzFjLWFiM2ItMGNlZGVmM2IyNWNmXzFfNGY3NTBhNzEzMQ:t/cb:8d9636a454cb5a03c5e9314d99cf31f168a2b6a8/bG9jYWw6L2ZpbGVhZG1pbi91c2VyX3VwbG9hZC9vc3BlYXNfMTI3ODdfUHJvZmVzc2lvbmFsX2luZm9ncmFwaGljLXN0eWxlX2lsbHVzdHJhdGlvbl9vZl90XzNiMzA4ZGYyLTVlOGMtNDcxYy1hYjNiLTBjZWRlZjNiMjVjZl8xLnBuZw) Authentic Communication Open Strategy 06.09.2025 ### What is open source marketing? How we build technical trust in B2B communications Learn how open source marketing builds technical trust and community for B2B companies by connecting engineering truth with compelling business value propositions. More ](https://openstrategypartners.com/blog/what-is-open-source-marketing-how-we-build-technical-trust-in-b2b-communications/) [ ![](https://openstrategypartners.com/_assets/processed/hxkEAzC9BD3_gbmcSzmN54aAioqK7ri_ZwTN-sq8s4M/q:85/c:1452.48:816:fp:0.5:0.5/rt:force/w:250/h:140/fn:Y3NtX29zcGVhc18xMjc4N19XaGVuX3RvX2Nob29zZV9mcmFjdGlvbmFsX3RlYW1zX3ZzLl9mdWxsLXRpbWVfaGlfNzAxYzk5MjItMjdhMi00ZTgyLThiNGUtNjY1MjgyZjUxMGFmXzBfNWE2ZmE2MGQ4Mg:t/cb:96ab96cd808d2d28e18962134ad954e3ae571c1d/bG9jYWw6L2ZpbGVhZG1pbi91c2VyX3VwbG9hZC9vc3BlYXNfMTI3ODdfV2hlbl90b19jaG9vc2VfZnJhY3Rpb25hbF90ZWFtc192cy5fZnVsbC10aW1lX2hpXzcwMWM5OTIyLTI3YTItNGU4Mi04YjRlLTY2NTI4MmY1MTBhZl8wLnBuZw) Open Strategy Events & Talks 05.09.2025 ### When to choose fractional teams vs. full-time hires: A strategic guide Fractional vs full-time teams: Learn when to hire specialists vs permanent staff. Strategic guide with real examples, costs & best practices. More ](https://openstrategypartners.com/blog/when-to-choose-fractional-teams-vs-full-time-hires-a-strategic-guide/) [ ![Illustration of two women staring at one another. The text "Value Proposition vs. Positioning Statement" overlays the image](https://openstrategypartners.com/_assets/processed/8HAs5hvAfYNoiegZuGx5dhcm7PuvuA7KloMrBxTL-uI/q:85/c:1448.72:813.88764044944:fp:0.4975:0.5/rt:force/w:250/h:140/fn:Y3NtX1ZhbHVlX1Byb3Bvc2l0aW9uX3ZzX1Bvc2l0aW9uaW5nX1N0YXRlbWVudF8xMTIyMTNmMzNi:t/cb:814e390c29842f6bea9a50c99b775ced61dfa253/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvYmxvZy8yMDI1L1ZhbHVlX1Byb3Bvc2l0aW9uX3ZzLl9Qb3NpdGlvbmluZ19TdGF0ZW1lbnQvVmFsdWVfUHJvcG9zaXRpb25fdnNfUG9zaXRpb25pbmdfU3RhdGVtZW50LnBuZw) Open Strategy 03.05.2025 ### Value Proposition vs. Positioning Statement Discover how aligning value propositions and positioning with OSP’s Value Mapping sharpens B2B messaging and strengthens internal and external alignment. More ](https://openstrategypartners.com/blog/value-proposition-vs-positioning-statement/)- 1 - [ 2 ](https://openstrategypartners.com/blog/page-2/) - [ 3 ](https://openstrategypartners.com/blog/page-3/) - [ 4 ](https://openstrategypartners.com/blog/page-4/) - [ 5 ](https://openstrategypartners.com/blog/page-5/) - [ 6 ](https://openstrategypartners.com/blog/page-6/) - [ 7 ](https://openstrategypartners.com/blog/page-7/) - [ 8 ](https://openstrategypartners.com/blog/page-8/) - [ 9 ](https://openstrategypartners.com/blog/page-9/) - [ 10 ](https://openstrategypartners.com/blog/page-10/) - [ ](https://openstrategypartners.com/blog/page-2/) ---